Television

Production house Ventures Direct crosses Rs 70 million

MUMBAI: Ventures Direct, the seven year old production house has crossed the Rs 70 million turnover figure and presently has 50 slots across several terrestrial and C&S channels.

Speaking to indiantelevision.com, Ventures Direct CEO Rajan Guha says: "Nearly 90 per cent of our programmes are created, conceptualised and marketed by our teams in Delhi, Mumbai, Kolkata and Bangalore. We are a marketing driven production house and have our own marketing teams across the country."

Ventures Direct has also bagged a slot on Fashion TV (ftv) and has plans to launch a travel show. This is in addition to the two hour slots on Doordarshan's DD Tamil and DD Telugu which the company recently acquired. Several C&S channels have approached the production house for sponsored programmes but the main focus is still DD.

Ventures Direct has a one and a half hour slot on DD-Bangla with programmes such as Dinar Sheshe (11-11:30 pm every day between Monday and Friday) and Shaat Sakale (7:30 - 8:15 am). The programme has various segments on health, fashion and even news. Prominent Bengali personalities such as director-producer Shakti Samanta, actor-director Rahul Bose and singer Abhijeet have been interviewed.

On DD Gujarati, Ventures Direct has a programme called Shringhar which is telecast twice a week (Tuesdays and Sundays at 9 pm with repeats on Friday and Monday). It also has Vyapar Samachar, Avo mare Saathe and Gupshup. Gupshup is a half-an-hour celebrity chat special wherein Gujarati celebrities such as comedian actors Satish Shah, Tiku Talsania, Deepshikha (Kittie Party fame) and writer Sanjay Chel have been featured.

On DD Punjabi, Ventures Direct has Take One - a film and music based shows. The production house has plans to invite celebrities to chat on the show.

On DD1, Ventures Direct used to have business updates earlier and the same concept is being extended to the regional DD channels. "

The company has invested Rs 10 million in infrastructure. Ventures Direct has full fledged production facilities complete with non-linear facilities (Delhi) and shooting teams in the four cities mentioned above.

Currently, advertising revenues also seem to be on the upswing as compared to the slump in the last few years when the divide between C&S channels and terrestrial channels widened. "I believe that the national channels will go through a phase of fragmentation as compared to a consolidation phase for the regional channels. This trend is reflected in the increased advertising revenues garnered by the regional channels," Guha adds.

The categories of advertisers who had forsaken DD and its regional channels such as tyre companies, shoes, garments and petroleum products have started returning. "There are companies such as LG Electronics and Samsung which have realised that the metro markets have been saturated. Advertising on DD's regional channels helps them to make inroads into the interiors of India - places such as Asansol and Durgapur."

There are also other categories of advertisers such as Parle Products which target different markets for different products. "Some of the biscuits of Parle Products are strong in markets such as Bengal. Diet Pepsi is strong to fitness-health conscious Punjabis. Therefore, these companies use DD's regional channels in these states."

Ventures Direct's experiment of presenting regional business capsules in the regional channels has also paid rich dividends. The content is a fair mix of different consumer-related issues and news.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories