Canal+ backs HITS model for CAS rollout

NEW DELHI: HITS (headend in the sky), pushed by Zee Telefilms, seems to have become a hit with conditional access technology providers with the France-based Canal+ Technologies (C+T) today reiterating it's the most financially viable model for conditional access in India.

"The HITS concept is the best model suited for a price-sensitive market like India for (introducing) conditional access system. Investments on headends amongst others would come down substantially," C+T Asia Pacific general manager sales Nicolas Andrieu told indiantelevision today in an interview at the ongoing Exhibitions India-organised Convergence India 2003 here.

C+T, one of the biggest operators of pay television in Europe and some other parts of the globe, have been working with Zee Telefilms for the last few years on the company's direct-to-operator project.

However, when asked whether Siti Cable, the cable arm of Zee Tele, would formalise an agreement with C+T for CAS, Andrieu preferred to give a noncommittal answer. "We, as other players in this business, are talking to everybody," he added.

According to Andrieu, the company is also talking to vendors and others related with CAS for forging partnerships in India as the market offers huge potential. "The India market initially may be small for CAS products, but in the coming years, it would turn out to be a huge market," he said.

Why are companies like C+T so bullish on India ? It is not difficult to fathom the reason.

With two companies (Space TV and ASC Enterprises Ltd.) poised to get the Indian government nod for a direct-to-home TV service in India and the government also pushing for the rollout of CAS, Fusion Consulting, a Singapore and Hong Kong-based business intelligence consultancy, feels that India's pay TV subscriber households are likely to increase 1.5 times by 2007, up from 40 million in 2002.

Growing at CAGR of 8 per cent, India would have 61 million pay TV subscribing households, second to China's 113 million.

C+T is also looking at offering Indian customers, mostly formed of cable operators and multi-system operators (MSOs), a "package deal" that would include technology from it and the matching hardware from another group entity already operating in India.

"As we are part of the Thomson group, we may also look at offering package deals to people here whereby the technology would be Canal Plus' and, if possible, the hardware (the set-top boxes) for CAS may be from Thomson. There is certainly a possibility of this happening," says Andrieu.

Electronics goods manufacturer, Thomson India, has been operating out of Bangalore and has been in the forefront of CAS lobbying for lower duties on import duties on set-top boxes for CAS.

Andrieu said that the company is "very proactive" in India and has also worked out very "various price models" for the Indian market that would deliver an integrated subscriber management system and hardware."In a price sensitive market like India we have to develop a viable model that would be attractive to cable operators and others," he added.

Ruling out C+T setting up a separate subsidiary in India in the near future, he explained, "The market is not yet sufficiently big enough to justify investments on a subsidiary here."

Though C+T's technology for CAS makes it a strong candidate to offer services to multiple clients in India, Andrieu said, "These are commercial decisions and the question on exclusivity can be considered when the negotiations reach that stage of finality."

C+T of France, represented in India by Recreate Solutions, had already announced that it would stage a live demo, the first of the its kind in India, of its CAS, Mediaguard, during the 11th Convergence India 2003 in New Delhi.

C+T will also showcase Mediahighway, its middleware, which enables the set-top box software to interpret and execute interactive applications. Mediaguard provides digital broadcasters with business-critical reliability, ease of use and secure conditional access. The system also offers maximum flexibility for the introduction of multiple programme offerings to segmented audiences, coupled with transaction management, such as pay-per-view and e-commerce.

C+T is a leading international provider of interactive TV software solutions offering a range of flexible open standard solutions to broadcasters and digital operators around the world. C+T also claims that it has achieved leadership through innovation as it has the ability to integrate both head-end and set-top boxes.

Latest Reads
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories