NDTV pulling all stops for channels' launch

NEW DELHI: Well, news is filtering out from the closely guarded headquarters of the Capital-based TV software company-and-soon-to-turn-broadcaster NDTV.

The two proposed news channels from Prannoy Roy?s company are likely to be called NDTV News in English and NDTV Samachar in Hindi. The company has already unveiled a new logo, designed by US-based TAG that is being sported by the gun mikes used by correspondents for reporting on Star News.

However, NDTV World, the subsidiary of NDTV that will look after the running of the Hindi channel, is yet to receive permission from the government for uplinking from India. Along with the likes of Star, TV Today Network (Aaj Tak) and Rajat Sharma?s Independent News Service, NDTV World too is waiting for the Indian government to take a stand on new norms for news channels uplinking from India (including ownership and equity patterns), as has been repeatedly advocated by various ministers in the government.

The two channels, as per Roy?s assertions during a rare interaction with journalists last month, will not be launched in a phased manner, but simltaneously around 1 April. NDTV?s five-year content deal for Star News channel with Star ends on 31 March 2003.

Though Roy has steadfastly refused to divulge much detail about the news project, satellite industry sources have indicated that the two NDTV channels, along with those of Sony Entertainment TV and Discovery, are likely to be beamed through Panamsat 10, a new generation satellite that was co-located with PAS-4.

Meanwhile, NDTV is pushing ahead with other aspects of a broadcasting company, including recruiting personnel for editorial, marketing and ad sales. Some marketing and ad sales professionals, earlier working with Star India, are rumoured to be joining NDTV. However it is not clear whether Raj Nayak, former executive vice-president (ad sales) of Star India, would also be involved with NDTV directly or indirectly.

On the technology front, NDTV is pulling out all the stops in an effort to dish out news in a state-of-the-art format with `cut-offs? for local news for various regions.

NDTV has also ordered eyeheight master control equipment for integration with its in-house automation system. The contract is through India-based, Benchmark Microsystems, a leading local broadcast systems integrator.

Latest Reads
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories