Speaking to indiantelevision.com, Zee Network director news group Laxmi Goel says: "After giving a new look to Zee News, we have started work on the business channel. The proposed business channel which we have named Zee Biz would be having programmes both in Hindi and English. Goel clarified that, "The channel would not focus so much on stocks and the capital market as done by some other business channels (like CNBC India). But would strive to cover other aspects of business like home loans, personal finance, the business of tourism and other such related subjects."

Goel explained that the business channel would be more mass viewer friendly. He, however, refused to give any details about the investments being made in the business channel. However, Goel in earlier interactions with the media has said that all it required to launch a business channel was an extra investment of around Rs 150 million.

He also did not specify whether Zee Biz would be free-to-air or a pay channel. Says Goel, "We haven't decided what mode of delivery would be taken for the would be taken for the delivery of the channel (whether free or pay).

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