Aaj Tak to revamp programming from tomorrow

MUMBAI: The leader has to keep pace with the times too.

Aaj Tak, the news channel that has cornered 59 per cent of the market share and an enviable reach of over 30 million households, is revising its shows and show timings from tomorrow.

The aim of the revamp, says the channel, is to 'help it climb up the value chain'. To this end, Aaj Tak has included new programmes like Half-hour specials, Jurm ki Duniya and Ho Na Sakaa. Whereas Jurm ki Duniya will be a weekly wrap-up of the crime scene of the country, Ho Na Sakaa is a weekly programme that would take stock of events that did not turn out as expected or failed to happen. 

The format and treatment would be chatty and informal, with most of the anchoring being done outdoors. This concept is unique, and untried in any other news channel, claims Aaj Tak. The half-hour specials titled Vishesh on the other hand would be a daily programme that would focus on topical and important issues on that day and would provide an indepth analysis into that topic. 

The timings for Seedhi Baat, Duniya Aaj Tak and Cinema Aaj Tak are also being changed to target the viewers more effectively, says an official release. This move by the channel is an effort to create more flexibility and freshness to the content, and to air programmes in keeping with the mood of the viewers at a given point of time, the release adds. 

According to Aaj Tak CEO G Krishnan, "These programming changes are being implemented to provide news and information more effectively and to cater to the viewing needs of our target audience. With the implementation of these innovations we will transform news presentation, make it more lively and appealing, and thereby draw more viewers to the channel." 

Programme    Date    Time

Vishesh    Monday-Friday    2130 hrs

Repeat    Tuesday-Saturday    0030hrs

Jurm ki Duniya    Saturday    2330hrs

Repeat    Sunday    1130hrs

Ho Na Sakaa    Sunday    2230 hrs

Repeat    Monday    1130 hrs

Seedhi Baat    Sunday    2130 hrs

Repeat    Monday    0030 hrs

Duniya Ravivar    Sunday    2030 hrs

Repeat    Monday    0130 hrs

Cinema Aaj Tak    Saturday    2130 hrs

Repeat    Sunday    Sunday

Jurm Ki Duniya

This will be a weekly wrap-up of the crime scene in the country. The production format and format would be as filmi as a suspense thriller. The programme will be further divided into various segments -

? Sangeen Jurm - The top crime story(s) of the week 

? Tafteesh - Recreation of a major crime 

? Safedposh Mujrim - Details of a white-collar crime 

? Faraar Mujrim / Qanoon ke Haath - A special feature on the top guy on the run, and his contribution to the growth of the crime industry.

? Insaaf Kab Tak? - A major crime that awaits justice for ages

? Jurm Ek Minute Mein - Major crime stories in a capsule 

Ho Na Sakaa

This is a weekly wrap-up of the previous week's happening, but with a difference. The programme would take stock of the events that did not turn out as expected or failed to happen, and analyse critically the reasons for the same. The programme would be segmented into - 

? Ho Na Sakaa story of the week 

? Ho Na Sakaa sports 

? Ho Na Sakaa cinema 

? Ho Na Sakaa business 

? Ho Na Sakaa Chitput


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