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The deal was announced at MIPTV in Cannes by Ian Ritchie, Chief
Executive, APTN, and Matthew White, Vice President, Film Library
for National Geographic Television & Film (NGT&F). The deal originated
out of the Film Library's London office.
The new partnership will produce non-branded news feature stories
on a wide range of topics, from adventure and exploration; peoples
and culture; nature and wildlife, science and health, photography;
history and destinations. Features will be broadcast on a daily
basis over APTN's international news feed to its broadcast clients
worldwide.
Nigel Baker, APTN's Director of Content said: "APTN has become a
world leader in supplying coverage of hard news. The deal with National
Geographic will now enable us to also provide high quality feature
material."
News features for APTN's international news feeds will be submitted
to APTN on a daily and weekly basis and will cover timely subjects,
from a distinctive National Geographic perspective. Stories featured
will be cultural, ecological, political and economic.
"APTN will be an important platform for us to extend the reach and
application of our material," said White. "As we move into an increasingly
technology-driven era, National Geographic Film Library is actively
seeking new, creative opportunities for our content in news and
entertainment. Working on a branded and non-branded basis in a variety
of genres and formats, our goal is to create innovative and exciting
programming."
Features will be primarily international in focus to appeal to APTN's
core audience. A dedicated team of news writers and producers in
National Geographic's headquarters in Washington DC will deliver
news feeds to APTN headquarters in London. APTN will deliver the
news feed to its clients over its Global Video Wire network of satellites.
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