Television

Raj TV 'Friday Blockbusters' to start in April

MUMBAI: After Zee's Thursday Premieres, it is time for "Friday Blockbusters" down south as Raj Television Network is planning to launch Velliminnalgal superhit feature films from 7 April 2003. These films will be shown at 8:01 pm and the list includes the latest blockbuster releases featuring Tamil superstars Kamal Haasan, Vijayakanth and Prashanth.

During the next quarter, the network will launch a Telugu channel Vissa TV (expected in June) and also has plans for a news channel which will commence operations by end-2003.

The Friday Blockbuster Velliminnalgal will also coincide with the Tamil New Year in April which will be celebrated by a film (Vallarasu) starring superstar Vijayakanth.

Raj Television Network head - national sales B Shankar spoke to indiantelevision.com about the new initiative. "We have lined an impressive list of films such as Kamal Hassan's Tenali, Vijayakanth's Vallarasu, Prashant's Parthenrasiten and 5-Star amongst others. Raj TV will create waves by showing these blockbusters as something like this has never been attempted on the Tamil cable and satellite TV industry," Shankar said.

The network will increase "noise levels" by backing the Friday Blockbusters with a multi-media campaign estimated to be in the region of Rs 7 million. "We have finalised 50 hoarding sites all across Tamil Nadu. We will also advertise in print - Daily Thanti, Dina Malar and The Hindu to some extent. For the first time, Raj TV will use radio FM for the promotional campaign," says Shankar.

Market buzz also indicates that Raj Television Network is on the verge of finalising its ad agency and Mudra seems to be a leading contender. In fact, Hindustan Lever has already signed up as the title sponsor for the Friday Blockbuster.

Raj TV is also gearing up to introduce other new offerings in the post cricket World Cup phase. In fact, it was buoyed by the fairly decent ratings for films such as 12B (aired on 7 March) and Ninaikatha Nallillai (aired on 14 March) which coincided with the World Cup. Advertisers such as Reckitt Benkiser and Paras had supported the March films.

Channel officials claim to have conducted a coup of sorts by roping in ace director K Balachander (Minbinbingal Productions) to direct a daily soap called Rekkai Kattiyamanasu. This will be aired every day between Monday and Thursday at 8:30 pm. Officials claim that Raj TV's existing soap Gitanjali (8 pm to 8:30 pm), an AVM productions, is already scaling peaks of popularity and is one of the top programmes on the channel.

"Balachander is returning to the small screen after a long gap. The family soap is the biggest daily in terms of scale, production values and has been extensively shot all over India," says Shankar, who remains tight-lipped about the storyline.

Raj TV has also tied up with Jayashree Pictures, said to be close to super-star Rajnikanth, to produce a first-of-its-kind family suspense serial called Ennsattaninda Neram. This daily will be aired at 9 pm between Monday and Thursday.

There are also plans to refurbish the quality of the afternoon slot and also the morning slot. Channel officials confirm that they have tied up with a leading national production house to create a breakfast programme in the 6:30 am-9 am slot. The programme will showcase interesting aspects of cultural hotspots in Tamil Nadu; issues related to health and fitness; problems faced by the common man; and feature celebrities in the world of performing arts.

By July-end or the first week of August, the network will conduct its annual event - Mudalvan Awards - wherein the top students of class X and XII will be felicitated. "This is into its fourth year in succession and we have gained tremendous mileage from the earlier ones. Eminent personalities such as MK Stalin and J Krishnamoorthy have attended the function as chief guests," says Shankar.

As regards Raj TV's new Telugu channel, Vissa TV, it will be a free-to-air channel and will be beamed via Thaicom satellite.

The channel has reportedly earmarked an initial investment of Rs 500 million for the new channel with around Rs 250 million to be pumped in the coming months.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/amit-nair.jpg?itok=EXBgTfgm
Men@10's unique content to help Living Foodz sustain its position, says Amit Nair

Watch your favourite lifestyle shows this month, as Living Foodz' ‘Men@10’ has got under way; it airs every Monday to Friday between 10 - 12 midnight. Living Foodz business head Amit Nair said, “Living Foodz has sustained its position in the lifestyle genre, owing to its unique content. Our shows...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mohan.jpg?itok=n7ztN1Qm
Carnival Cinemas appoints Mohan Umrotkar as CEO

Spearheaded by Dr. Shrikant Bhasi, Carnival Cinemas has appointed Mohan Umrotkar as its chief executive officer. He takes over from P. V. Sunil who has been elevated as the managing director of the company.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Dmitry%20Shishkin%20BBC_0.jpg?itok=lQAV7bYt
Why India expansion makes sense to BBC

MUMBAI: BBC is rising to the fact that expansion in India makes logical sense. With the proliferation of news sources, BBC is witnessing a mobile revolution especially in India, Asia and Africa. "It would be presumptuous to think that people would come to our websites just because we’ve launched...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_1.jpg?itok=I4RqQXC3
STAR, Zee & Times top media list, Airtel & Tata Sky entrenched

MUMBAI: STAR, Zee and Times have continued to lead in the list of top 10 media groups in India. The growth of television distribution firms, Business Standard reported, has been one of the major changes the listing has seen in five years. Bharti Airtel and Tata Sky are now well-entrenched in the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_0.jpg?itok=C2sUrpU-
English News, Religious & Music HSM genres lose: Chrome DM

MUMBAI: 'Sports - All-India' genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/supriya%2Bsahu.jpg?itok=LT0XJXPj
Doordarshan welcomes young anchors, expects CVs by 31 Aug

NEW DELHI: In a attempt to infuse new and fresh talent, the public broadcaster Doordarshan has invited youngsters to join the organisation as anchors and presenters.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/sameer.jpg?itok=BviS2VG0
Zee brings first English-language South Asian reality show to U.S, ropes in Lexus & Wells Fargo

Zee Entertainment Enterprises (ZEEL), a worldwide content company, is breaking new boundaries globally by making a tremendous impact in the U.S. The organisation’s leading Hindi channel, Zee TV, which was the first Hindi channel to be launched in the U.S. in 1998, is now making its presence felt in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/asianet.jpg?itok=Wy0Q6Jox
Asianet News Digital’s suvarnanews.tv claims to have registered 20 times Y-o-Y growth

Asianet News Kannada digital platform www.suvarnanews.tv has reported a phenomenal 20x year-on-year growth. This shows the potential of vernacular in driving the next big wave of digital news growth. As the language with the third highest Internet adoption after Tamil and Hindi, Kannada has emerged...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/freeedish_0.jpg?itok=Pk0x1Gw3
Doordarshan puts off 37th FreeDish auction

The 37th online auction for vacant general entertainment channels on Doordarshan’s free-to-air DTH platform FreeDish slated for tomorrow has been put off.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories