Television

Fifth Avenue to distribute, market two channels

MUMBAI: The impending conditional access system (CAS) has definitely changed the rules of the broadcasting and cable business in one way - distribution and marketing functions can now be outsourced by specialised outfits while content developers can concentrate of quality.

Fifth Avenue Media Services (FAMS), perhaps the first business process outsourcing consultancy firm for the broadcasting business (satellite TV to be more precise), has entered into an agreement with Silk Route Media to distribute two new channels Action TV and F&S. FAMS was formed in July 2002 by three industry professionals Achal Mehra, Roland Landers and Gaurav Kohli who are respectively designated as chairman, director-marketing and director-distribution of FAMS.

FAMS bagged its first client Silk Route in January 2003 and is now ready with the initial two offerings (Action TV and F&S). Promoted by a group of Indian entrepreneurs (including Subhash Menon of Reminiscent TV Network) Silk Route is a content provider which will procure the content from broadcasters located around the world and customise it to Indian markets.

FAMS chairman Achal Mehra says: "We are also talking to other networks and broadcasters. Our core strength is our team which has more than a decade of experience in the business - having been involved with the launch of channels such as CNBC, ESPN, Hallmark, AXN, Ftv and DD Sports. We will set up offices in Mumbai, Delhi, Bangalore and already have appointed 20 other sub-distributors across the country. We are confident that the success of Action TV and F&S will generate several enquiries for FAMS."

Action TV will air action movies, reality shows, adventure sports. It is available on NSS703 (57.0 degrees East; SR FEC SID VPID - 2081; NID - TID Audio - 2082; beam - eastern hemisphere; source updated - D Bamrolia

030314). F&S (Fashion and Style) channel will be launched in two weeks time. F&S will highlight Indian fashion, style, health, fitness, food and spirituality. The fashion and style channel will not necessarily focus on ramps but will also have highlight male etiquette style; offer vignettes of Indian weddings such as accessories, garments and jewellery.

Mehra says that the CAS regime has ensured that the industry accepts BPO entrants such as FAMS. "In our business there are four key target audiences - viewers, cable operators, advertisers and media. We have the requisite experience in dealing with all of them. Also, the content developers can focus on their core competency if the distribution and marketing functions are outsourced."

Will the broadcasters accept the new entrants? "From the broadcasters point of view, a firm such as FAMS can be advantageous: save costs on in-house resources; piggy-back on the long-term expertise of the consultants; and will be able to give 100 per cent attention to quality content," adds Mehra.

FAMS is offering Action TV (Rs 6) and F&S (Rs 3) at Rs 9. FAMS director Kohli claims that they have managed to get a positive response from the cable trade. "We have managed to get a good response even from operators all over India including places in the North-East, Rajasthan right upto Karnataka and Kerala," Kohli says.

Verma adds: "We are also in talks with certain broadcasters who wish to expand their reach and make inroads into the interiors of the country. There will always be a market in India for reasonably priced-fare."

FAMS director-marketing Landers says: "Many foreign broadcasters are eyeing Indian shores and they will be content to adopt the distribution revenue-model route. FAMS is well-geared to cater to their needs. Indian broadcasters are also considering niche offerings which can be distributed to niche audiences." When asked about forthcoming offerings, FAMS director marketing Landers was tight-lipped saying nothing more than 'wait n watch!".

However, market rumours indicate that the future offerings could include a pure kids channels and a vernacular business channel. Till the 'action' unfolds, let us wait-n-watch!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/cosmos.jpg?itok=2FqpgpcO
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/devlok.jpg?itok=PQY6P734
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/image.jpg?itok=nszHwY7X
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/dsport.jpg?itok=IysB7fWD
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/kbc.jpg?itok=ETOcxSNn
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/Republic_TV-CAF_India.jpg?itok=4m-WJW5E
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/ipl.jpg?itok=jxhUTa_K
Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/hichki.jpg?itok=YnbGpJnc
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/raid.jpg?itok=P0Yt38Li
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories