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Nominated
for 13 Oscars, Chicago will be billed as Zee MGM's Movie
of the Year. 2003 seems poised to become a year of latest Hollywood
hits for Zee MGM, as Yardi lists out the names of recent acquisitions
to its film library, while refraining from putting a figure to the
cost of acquiring the celluloid gems. George Clooney's latest Confessions
of a dangerous mind, Steve Soderberg's Full Frontal starring
Julia Roberts, Birthday Girl starring Nicole Kidman and Duplex
with Drew Barrymore, which is yet to be released.
"The idea", says Yardi, "is not just to acquire Hollywood blockbusters,
but genuinely good movies for our audience." The logic flows from
Run Lola Run, which the channel acquired last year, a movie
that was not Hollywood fare but a German film that become a runaway
hit. "This year, we will focus on a mix of old classics, interspersed
with latest films as well," explains Yardi.
Last year too, the channel mixed classic movies with new hits
like Traffic, cashing in on a revamped channel ID and logo
and some smart packaging. The channel has capitalised on the MGM
library comprising of more than 4,000 titles including legendary
series such as James Bond, Rocky, Pink Panther and Woody Allen movies.
Some award winning titles, forming a part of the library, are Thelma
and Louise, Moonstruck, Silence of the Lambs,
RainMan, Fargo, Get Shorty and Dances with
the Wolves.
Yardi intends to take the revamp strategy further. "Our attempt
has always been to bring to our viewers the latest and the very
best from Hollywood, last year we had brought highly acclaimed movies
like Run Lola Run, Traffic and more. This year we have acquired
the most prestigious and talked about blockbuster of the year Chicago.
We will unfold the very best of our line-up this year to give our
viewers some premium entertainment."
The list of movies acquired by Zee MGM -
1. Serendipity (Kate Beckinsale, John Cussack)
2. Everyone says I Love You (Julia Roberts, Drew Barrymore,Goldie
Hawn )
3. Jacky Brown Directed by Quentin Tarantino (Samuel Jackson,Bridget
Fonda )
4. Birthday Girl (Nicole Kidman Ben Chaplin)
5. Full Frontal directed by Steven Soderberg (Julia Roberts,
David Duchovny)
6. The Cyder House Rules (Michael Caine ,Tobey McQuire)
7. Confessions of a dangerous mind ( Geprge Clooney and Julia
Roberts )
8. Tadpole (Sigourney Weaver and John Ritter)
9. Duplex (Drew Barrymore and Ben Stiller)
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