Television

Nimbus adds some non-cricket sports to its plate

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/22/Untitled-1_27.jpg?itok=ot4CukJU

MUMBAI: "The next big opportunity area in Indian sport after cricket will be football."

 

Wishful thinking? Not if you ask Nimbus Communications executive chairman Harish Thawani.

With a very successful conclusion of the cricket World Cup behind World Sport Nimbus (a 50:50 JV with World Sport Group), Thawani is now looking beyond cricket to other areas in the sports broadcast, marketing and management arena.



One big project (if it takes off that is) could be the Jawaharlal Nehru Cup international football tournament, which WSN is contemplating resurrecting. The tournament has been in limbo since 1997 with on and off talk of its revival (the last time was in May 2002 by All India Football Federation president Priya Ranjan Das Munshi).



Says Thawani: "We will bring football events to India. We've been asked to rejigg the Nehru International soccer tourney and take it up on a long-term contract. It's a great tournament that didn't make its mark which we believe has to do with the quality of brand management that goes into running an international event. Our partners (WSG) are in charge of the Asian Football Confederation. The entire Asian circuit is handled by them so there is strong expertise already in the group for football."



"We haven't said yes yet (to the Nehru Cup) so I can't definitely say we will be doing it this year. If not we will be doing something else in football because we believe it is the next big opportunity area."



Though football still remains only an opportunity for Nimbus, more definite projects on the immediate horizon are bowling, snooker and golf.



"We've been signed on by the World Bowling Federation and we are managing the World Bowling Championships in Malaysia in August-September, doing the TV production and the worldwide distribution," asserts Thawani. "We've just been signed on by the World Snooker Federation as the Asian leg franchisee," he adds.



Speaking of golf he says, "In a quick rollout we are bringing more golf events to India because of our affiliation through our partner with the Asian PGA."



Queried as to whether hockey, which is currently seeing some sort of a revival in the country, would get a look-in, Thawani replies in the negative. "Hockey is a non-television game. It's too fast moving, the ball is too small, and there are not enough breaks. Squash and badminton face the same problems. If it is too fast moving a sport, if the object, the ball, is too small, and if you don't have enough breaks, that's death as far as television is concerned," he says.



Football, with just one half time interval as a break, happens to be by far the world's most popular sport. But that could be said to be the exception that proves the rule.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/shemaroo.jpg?itok=CsLkkQ6d
Shemaroo Entertainment Ties-up with TikTok and Vigo Video

Shemaroo Entertainment Limited, a leading content powerhouse has tied-up with Vigo Video and TikTok.

Television Production House Film Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/nisha.jpg?itok=GMAsbKYE
How Travelxp plans to conquer the travel space

Travelxp wants to travel far and wide. The Mumbai-based lifestyle channel, that has already seen a steady revenue growth for the last few years, now intends to grow by 30-40 per cent in the coming year.

Television Production House Documentary
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Sony_Marathi.jpg?itok=gd2Uqx84
Sony Marathi aims to fill need gap in the market

Sony is taking the plunge into the Marathi general entertainment market to compete with Zee Marathi, Zee Yuva, Colors Marathi and Star Pravah.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/ndtv.jpg?itok=G6JI38LH
NDTV India reverts to pay channel from FTA

NDTV has decided to convert its free to air (FTA) channel NDTV India as a pay channel with effect from 15 September. On 8 April 2016, NDTV India, the Hindi news channel, started its FTA journey. Prior to that, the channel was a paid service priced at Rs 3.37 on direct-to-home (DTH) and addressable...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/tyson.jpg?itok=zxfKx9sB
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League

Kumite 1 League, the first global team Mixed Martial Arts league, is all set to host boxing legend Mike Tyson.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/news.jpg?itok=pYr3369_
Times NOW & Mirror Now announce a special line-up to celebrate the 72nd Independence Day

As India gears up to celebrate its 72nd Independence Day, India’s leading English news channels, Times Now & Mirror Now, announce their special programming line-up to celebrate the spirit of freedom.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/fernandes.jpg?itok=ZWXeOW8Z
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/neeraj.jpg?itok=ZvLk4ckd
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/asia-cup.jpg?itok=L-YXgemt
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories