Television

Nimbus adds some non-cricket sports to its plate

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/22/Untitled-1_27.jpg?itok=BRt7tMx3

MUMBAI: "The next big opportunity area in Indian sport after cricket will be football."

 

Wishful thinking? Not if you ask Nimbus Communications executive chairman Harish Thawani.

With a very successful conclusion of the cricket World Cup behind World Sport Nimbus (a 50:50 JV with World Sport Group), Thawani is now looking beyond cricket to other areas in the sports broadcast, marketing and management arena.



One big project (if it takes off that is) could be the Jawaharlal Nehru Cup international football tournament, which WSN is contemplating resurrecting. The tournament has been in limbo since 1997 with on and off talk of its revival (the last time was in May 2002 by All India Football Federation president Priya Ranjan Das Munshi).



Says Thawani: "We will bring football events to India. We've been asked to rejigg the Nehru International soccer tourney and take it up on a long-term contract. It's a great tournament that didn't make its mark which we believe has to do with the quality of brand management that goes into running an international event. Our partners (WSG) are in charge of the Asian Football Confederation. The entire Asian circuit is handled by them so there is strong expertise already in the group for football."



"We haven't said yes yet (to the Nehru Cup) so I can't definitely say we will be doing it this year. If not we will be doing something else in football because we believe it is the next big opportunity area."



Though football still remains only an opportunity for Nimbus, more definite projects on the immediate horizon are bowling, snooker and golf.



"We've been signed on by the World Bowling Federation and we are managing the World Bowling Championships in Malaysia in August-September, doing the TV production and the worldwide distribution," asserts Thawani. "We've just been signed on by the World Snooker Federation as the Asian leg franchisee," he adds.



Speaking of golf he says, "In a quick rollout we are bringing more golf events to India because of our affiliation through our partner with the Asian PGA."



Queried as to whether hockey, which is currently seeing some sort of a revival in the country, would get a look-in, Thawani replies in the negative. "Hockey is a non-television game. It's too fast moving, the ball is too small, and there are not enough breaks. Squash and badminton face the same problems. If it is too fast moving a sport, if the object, the ball, is too small, and if you don't have enough breaks, that's death as far as television is concerned," he says.



Football, with just one half time interval as a break, happens to be by far the world's most popular sport. But that could be said to be the exception that proves the rule.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/TV_REMOTE.jpg?itok=jEQBmFHp
SVoD-Pay TV combined households increasing

With the advent of subscription-based video-on-demand services (SVoD), Pay-TV households are declining globally. But numbers of SVoD only households along with SVoD-Pay-TV combined households are increasing, according to a report from Ampere Analysis.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/Prime_Day.jpg?itok=YYBduO7J
With Prime Day Sale ads, Amazon Prime Video becomes top brand in BARC week 28

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 July 2019 and 12 July 2019.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/kabaddi.jpg?itok=rzdA8u0k
#IsseToughKuchNahi say all twelve captains of VIVO PROKABADDI SEASON 7

MUMBAI: VIVO Pro Kabaddi League, one of the most-anticipated sporting events of the calendar is back with Season 7 begins on 20th of July 2019 in Gachibowli, Hyderabad. Unveiling the coveted trophy, the captain of all 12 teams came together to speak about the excitement for the upcoming season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/star-movies.jpg?itok=CpNi1tDR
Look Beyond What’s Visible and Travel in Time with Star Movies’ Movie of the Month, A Wrinkle in Time

MUMBAI: Star Movies, one of the leading English Movie Channel, is geared to entertain all ages and make you travel in time and space with its Movie of the Month, A Wrinkle in Time. Based on a 1962 book which has been in and out of controversies ever since, the movie still grossed over $132 Million...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/bindass.jpg?itok=NkWHj3ln
Zee Cinema to air blockbuster entertainer Bindass Rani (Kolamaavu Kokila) on Tuesday, 23rd July

MUMBAI: Nelson Dilipkumar’s ‘Bindass Rani’ is a dark comedy crime film revolving around the drugmafia. Starring superstar Nayanthara, as a shy yet street smart girlwho is forced into becoming a drug peddler for the sake of her family. Zee Cinema is set to premiere the riveting tale of Bindass...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/sanskar.jpg?itok=0Jxnys-i
Manoj Tyagi, CEO Of Sanskar TV, honoured by World Book Of Records

MUMBAI: The CEO Of Sanskar TV, Mr. Manoj Tyagi, has been honoured by World Book Of Records, London for promoting spiritual and Vedic wisdom across the globe at The Mayors Office, Harrow, London. On this occasion the award was presented to Mr. Manoj Tyagi by Dr. Diwakar Sukul (Chairman of WBR,...

Television TV Shows Awards
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/one.jpg?itok=fzcn6Lww
One Life Studios brings world class content to India

MUMBAI: One Life Studios becomes the exclusive distributor of the award-winning American series “Breakers”, a Deo Tv original. One Life Studios, a subsidiary of Swastik Productions, thrives on telling Indian stories to the world. Now with the changing trends, One life Studios has decided to bring...

Television Production House Post Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/jsw.jpg?itok=hFb-UZGG
APL Apollo announced as principal sponsors of Haryana Steelers for Pro Kabbadi League Season 7

MUMBAI: One of India's largest Steel Pipes Manufacturers, APL Apollo was announced as the principal sponsor of Haryana Steelers for the seventh season of the Pro Kabbadi League. The JSW Sports-owned franchise made the announcement at their new home ground in Panchkula which will see APL Apollo...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/star.jpg?itok=3isbbU9l
Home to the World’s Best Content with 156 Emmy Nominations

MUMBAI: Star World, India’s leading English Entertainment channel, is known for airing some of the most popular and critically acclaimed television shows in the country. Once again, with the announcement of the 71st Emmy Awards nominations, the channel establishes itself as the source of all things...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories