First consignment of SitiCable STBs has landed

NEW DELHI: The multi-system operators are serious on implementation of conditional access system (CAS). The first consignment of set-top boxes (STBs) ordered by the Subhash Chandra-promoted Zee Telefilms' cable arm SitiCable has landed in India ready to be seeded in the market.

When contacted by today, SitiCable executive vice-president Rajiv Khattar confirmed the development and said, "The first lot of boxes have arrived in our warehouse in India from Korea after being airlifted."

Khattar, however, did not divulge the size of the consignment that has arrived, saying it would alert competition. Zee Telefilms additional vice chairman Jawahar Goel had told some time back that over a period of six months from the date of CAS implementation, the company is looking at importing approximately 2 million boxes. STBs would be needed to access pay channels in a post-CAS regime as mandated by the Indian government.

In the four metros of Delhi, Chennai, Kolkata and Mumbai, where CAS is being sought to be implemented in the first phase from 14 July, the cable and satellite homes range between 6.2 to 6.5 million, with Mumbai having the highest number of C&S homes amongst the four cities.

With the first lot of boxes at its warehouse, SitiCable now is awaiting a green signal from the government on pricing. The boxes would also be tested by Broadcast Engineering Consultants India Ltd (Becil) for technical specifications before being put out in the market for consumers. Becil is a government of India undertaking.

According to Industry sources, 250,000 boxes have already arrived in Chennai while in Mumbai 211,000 have landed.

Company sources also indicated that Siti Cable, which is responsible for the headend in the sky project through which CAS is being sought to be implemented, is aggressively marketing the HITS project, called Galaxzee, amongst cable operators.

Under Galaxzee, partner-cable operators have been offered up to 40 per cent of the distribution margin. .

Latest Reads
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories