Television

Mudra Videotec to expand operations; targets southern channels

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/18/Untitled-1_4.jpg?itok=SlKqcCVB

MUMBAI: The familiar Mudra logo with two hands striking a pose (mudra) will be seen more often on television sets now. Mudra Videotec has announced its intentions to expand it's presence in the domain space of TV software and ad-film production.

 

One of the earliest entrants, Mudra Videotec is into the business of buying/selling slots on the national broadcaster Doordarshan (DD) and its regional channels; co-producing "commissioned" software on cable and satellite (C&S) channels; producing ad films and audio-visual productions to fulfill the needs of in-house clients.



The company has already bagged the mandate to create TV software for DD Bharati (sports programmes) and Eenadu TV. The company teamed up with an independent producer Tamil Mani on DD-Chennai to create a new prime time slot Mon-Fri at 6:30 pm - and the programme Atthaai has won rave reviews in a market which has been traditionally dominated by the private satellite channels. The company is also planning to increase the proportion of DD National (Hindi) offerings as compared to the vernacular programmes on regional DD channels.



While speaking to indiantelevision.com, Mudra executive director and chief creative officer Kaushik Roy says: "As far as contributing revenues and marketing content to national broadcaster DD is concerned, we are already amongst the top five players. Now, we are planning to increase our presence on DD and its regional channels as well as amongst the private broadcasters. In the initial phase, we are targeting the south Indian market and moving cautiously. Later on, we shall tap the 'Big Guns' such as Star, Zee and Sony in a phased manner. "



Mudra Videotec has the following programmes on air



Programme    Channel/Time slot    TAM Ratings for 18-24 May (week 21)

Mera Humsafar    DD1, Mon-Tue 9pm    3.4 (all homes) ranked 61

Shayad Tum    DD-1, Thur 9:30 pm    6.3 (all homes) ranked seven

Chori Chori Chupke Chupke    DD-1 Wed 9:30 pm    5.3 (all homes) ranked 19

Manchuparvatam    DD-Hyderabad Mon-Fri 4pm    amongst the top five in Hyderabad

Atthaai    DD-Chennai Mon-Fri 6:30 pm    

Marurmarunnu    DD-Keralam

    

Mudra Videotec has a team of 15 people spread across the country with offices in Mumbai, Delhi, Ahmedabad, Bangalore and Hyderabad. Roy has two business unit heads who report to him: Mudra Videotec national marketing head - ad sales Sunil Shetty and manager, audio-visual and films Umang Pahwa.



While speaking to indiantelevision.com, Shetty says: "We have contributed Rs 90 million over the last 20 months to DD's kitty. In terms of revenue contribution, Mudra Videotec is amongst the top five. Currently, Mudra Videotec has around seven hours of weekly programming on DD and its affiliate channels; we are amongst the top two."



Meanwhile, Roy has also expressed optimism that the division will also get new business from Mudra clients. "As far as ad-films and audio-visual production is concerned, we are aggressively pitching for in-house business from within the Mudra network. We are hoping to leverage our expertise in software/content production and offer value-added services to clients."



Pahwa, who is responsible for the AV and films business, adds: "We have done quality work for clients such as McDonald's, Reliance Infocomm, Godrej group, HP lubricants amongst others. In fact, the McDonald's campaign has won seven awards last year inclusive of three Abby awards and four AAAI awards. We are hoping to convert other large clients within the Mudra fold such as Yamaha and Dainik Bhaskar."



Incidentally, Mudra Videotec had worked to create the Reliance Infocomm launch AV films which were aired at the Reliance technology centre in Navi Mumbai on the launch date earlier this year. "We managed to deliver despite constraints of hectic schedules and almost impossible deadlines. We were creating three to four films every week!" says Pahwa.



Roy sums it up by saying that Mudra Videotec has become one of the top revenue earning divisions within the Mudra fold and is growing at a furious pace. "Mudra Videotec is giving something back to the parent agency in terms of revenues as well as insights and inputs!" he says.



Looks as if Mudra Videotec has come a long way since the time Roy undertook the challenge (August 2001) of ensuring that the division's potential is translated into revenues and value for shareholders.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nitin.jpg?itok=w3KFq-K3
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/sun.jpg?itok=qmg25IGp
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/cnn-news18-year.jpg?itok=rbLMcF5z
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/rodies.jpg?itok=2krWNvsY
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/gossip.jpg?itok=xw4jvLW4
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories