Television

Essel creates single division to handle all corporate communications

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/24/Untitled-1_7.jpg?itok=w_O1Clmt

NEW DELHI: In a major communications overhaul, the Subhash Chandra-led Essel Group has decided to create a signature group under Corporate Brand Development Group (CBDG) for all the brands in the group as a corporate brand.

 

Ashish Kaul, till recently the corporate communication head of another Chandra company, ASC Enterprsies, would be heading this newly-formed group at the corporate level as well as for each brand as vice-president. Kaul, who was working with the Agrani group for over four years, has been transferred to Essel Group to lead this mammoth exercise.



This discipline is distinct from the marketing activity currently being handled by the marketing team of each business/brand. This function would be fully operational towards the end of July 2003. The brands that this group will handle will include all Zee brands, Alpha brands, Playwin, Zee Education, Essel World, Water Kingdom, Fun Republic, Essel Propack Ltd., and the Agrani group.



Considering the sheer size of the Essel Group and the number of brands and sub-brands that the group has, it is perhaps the largest communications overhaul exercise ever undertaken by a company of this size.



Essel Group has interests in old and new economy businesses ranging from packaging, theme parks, multiplexes, cable distribution, content/broadcast, telecom infrastructure, IT retailing, satellite infrastructure and wireless services.



Presently, a team is being put in place and preference is being given to nourish and upgrade in-house talent. "The theme of this exercise would be to reach a situation where my communications audit tells me that every individual in the entire group has become a brand ambassador of the group.



We would also strive to streamline the messaging systems of the group and our attempt would be to align the message with experience. This cannot be achieved only by effective external communication management but impetus will be given to developing internal communications in association with the various HR divisions of the group," Kaul told indiantelevision.com.



Corporate Brand Development Group would be responsible for external and internal communications of the Essel Group. The current arrangements of the group will continue till the transition is completed in a phased manner. Corporate Brand Development would access the needs of each brand and sub-brand within the group and deploy a person or a group of people to service that brand or group of brands. The representatives of these brands would be allocated to respective companies for administrative purposes and policy-wise the CBDG would report directly to Chandra.



In a career spanning about 10 years Kaul has been exposed to telecom, satellite infrastructure, chemicals and petrochemicals, media and IT sectors. As an assistant manager, corporate communications with IndusInd Media ( Hinduja Group ), Kaul has been exposed to various brands like the CVO Movie Channel and Gulf Oil. Apart from media management on national and international level, Kaul has been associated with event management on behalf of his organisations and has been instrumental in launching a Social Communications programme in Uttar Pradesh promoting Social Forestry schemes and Rural medical programmes on behalf of SVC Superchem.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/03/Pankaj-Sourav_0.jpg?itok=-MGetI3Q
World Billiards Championship to be telecast live on digital media

MUMBAI: Sports app Sports Flashes has tied up with Billiards & Snooker Federation of India (BSFI) to telecast the IBSF World Billiards Championship live. The championship will be taking place in Bengaluru from December 5 to 12. The eight-day championship that includes the Points format and the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/star-plus-800x800.jpg?itok=skBw-Vyj
Star Plus leads in traditional entertainment media brand category: Study

In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/discovery-800x800.jpg?itok=0Nm7MzL-
Discovery to air 'River Monsters' throughout December

Freshwater detective, biologist and extreme angler Jeremy Wade has spent three decades traveling the world’s waterways in search of man-eaters that lurk beneath the surface of rivers and lakes in some of the most inhospitable locations in the world.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/tv-today-800x800.jpg?itok=S95bd2jx
Q2-17: TV Today Network topline up

BENGALURU: TV Today Network Limited (TVTN) reported 5.1 per cent increase in standalone revenue (TIO) for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year (Q2-16). Standalone profit after tax (PAT) however declined 4.1 per...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/monisha-800x800.jpg?itok=Z2ntYoIO
Discovery appoints FremantleMedia's Monisha Jaising Vaid

Discovery Networks is on a hiring spree. In its endeavour to accelerate growth and embrace opportunities beyond linear, Discovery Networks Asia-Pacific has now appointed Monisha Jaising Vaid as the director of original content for real world products. She joins from FremantleMedia India TV...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/fremental-800x8000.jpg?itok=KYe2Um-i
Wentworth: Fremantlemedia International, Sky Deutschland tie up

FremantleMedia International (FMI) has announced it had secured a deal with German-speaking PayTV platform, Sky Deutschland, for the award-winning and critically-acclaimed prison drama, Wentworth.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/Amirzada-cast.jpg?itok=AdSC4XPM
Amirzada Nawab Khan's story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/BB10.jpg?itok=HeTvyaI5
Colors leads Hindi, urban GEC; Sony Pal retains position

MUMBAI:Colors continues to lead the Hindi GEC and Urban GEC markets in week 47. In Hindi GEC rural market, Sony Pal emerged as the number one channel while Zee Anmol bagged the second position, according to Broadcast Audience Research Council (BARC).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/axn-800x800.jpg?itok=9WZlHTlX
AXN to air s1-6 of 'Californication'

Novelists are nerds, some say so but there was this one who broke all the stereotypes unabashedly. He was stylish, charming and could flatter almost anyone with his good looks and wit. Does it ring a bell? Yes, we are talking about the much loved TV character, Hank Moody. Get ready for debauchery,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories