FTV's pay channel FashionX to cost Rs 30 post-CAS

MUMBAI: If there was an element of speculation earlier it is now official. A watered down version of French fashion channel FTV will be what is on offer in the free-to-air basic tier post-CAS. FTV's "upper crust" sibling FashionX TV, meanwhile, will be available to pay subscribers at Rs 30.

The new FashionX TV will be more focused on fashion and lingerie shows, cabaret shows, performances, making of photographers and events such as the "Rio Carnival", according to a letter sent by Fashion TV promoter Michel Adam to the information of broadcasting ministry on Tuesday.



"The content of the channel will not be sexual and will comply to the sensibility of the Indian viewers and the censorship rules and regulations of India. This channel will absorb some of the eventually controversial part of the Fashion TV channel and will make FTV more acceptable as a free to air channel according to the guidelines of the Ministry of Information and Broadcasting of India," the letter says.

The Austria-registered channel has also distanced itself from former distribution partner Modi Entertainment Network by saying that 'no other third party is authorised to submit any documents, information relating to any governmental authorities in India using FTV's trademark, copyrights, content, etc...'. Interestingly, Adam has mentioned in the letter that further information related to FTV can be had from the channel itself or from the Delhi based National Cable and Telecom Assocation's (NCTA) president Vikki Choudhry.

Fashion TV broke away from MEN in April by starting a dual free to air feed on Asiasat 2 for the Asian region, while continuing to beam from the PAS 10 satellite as a pay channel. It also signed up a rival ad sales agreement with the Worldwide Channel, raising the hackles of MEN which has now sought legal recourse. FTV on the other hand claims the suit can only be handled by a UK court.

By announcing the pricing of the new pay channel, FTV has made clear where it would position itself in a conditional access scenario. While the FTA channel seems geared to just titillate, Fashion TV seems to made it clear that viewers interested in serious skin will have to cough up the dough.

FTV will continue to broadcast its unique format called "Fashion Clips", a short programme between two and 10 minutes concentrating on the best part of fashion shows, fashion parties and events with a unique musical background. For India, FTV is specially focusing on Indian designers, trend setters, models, heritage of Indian Fashion and arts, and the universe of "Bollywood".

Latest Reads
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories