| "The content of the channel will not be
sexual and will comply to the sensibility of the Indian viewers and
the censorship rules and regulations of India. This channel will absorb
some of the eventually controversial part of the Fashion TV channel
and will make FTV more acceptable as a free to air channel according
to the guidelines of the Ministry of Information and Broadcasting
of India," the letter says.
The Austria-registered channel has also distanced itself from former
distribution partner Modi Entertainment Network by saying that 'no
other third party is authorised to submit any documents, information
relating to any governmental authorities in India using FTV's trademark,
copyrights, content, etc...'. Interestingly, Adam has mentioned
in the letter that further information related to FTV can be had
from the channel itself or from the Delhi based National Cable and
Telecom Assocation's (NCTA) president Vikki Choudhry.
Fashion TV broke away from MEN in April by starting a dual free
to air feed on Asiasat 2 for the Asian region, while continuing
to beam from the PAS 10 satellite as a pay channel. It also signed
up a rival ad sales agreement with the Worldwide Channel, raising
the hackles of MEN which has now sought legal recourse. FTV on the
other hand claims the suit can only be handled by a UK court.
By announcing the pricing of the new pay channel, FTV has made
clear where it would position itself in a conditional access scenario.
While the FTA channel seems geared to just titillate, Fashion TV
seems to made it clear that viewers interested in serious skin will
have to cough up the dough.
FTV will continue to broadcast its unique format called "Fashion
Clips", a short programme between two and 10 minutes concentrating
on the best part of fashion shows, fashion parties and events with
a unique musical background. For India, FTV is specially focusing
on Indian designers, trend setters, models, heritage of Indian Fashion
and arts, and the universe of "Bollywood".
See related story-
FTV mulls criminal charges
against MEN
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