Unsung television shows shine at RAPA awards

MUMBAI: It was time for the backroom professionals in the glamourous business of advertising, television and radio to take centrestage at the 28th RAPA (Radio & TV Advertising Practitioners' Association of India) All India awards held in Mumbai on 7 June.


Interestingly apart from Monish Behl getting the Sheel Kumar Trophy for the best performance on TV for the hospital soap Sanjeevani on Star Plus the Murdoch broadcaster got nothing. On the other hand multiple shows of its arch rivals Zee and Sony were cited. There was good news at last for the biggest flop of 2001 Kahin Na Kahin Koi Hain. the Madhuri Dixit show which ended with a whimper on SET bagged three awards for art direction in a TV programme, for its catchy title song and for singing in a title song. Another flop from 2001 the costly medical series Dhadkan was recognised for its camerawork.

There was also good news for production house BAG Films. Its non fiction programme Haqeeqat for Sahara TV got kudos. Zee's chat shows Jeena Isi Ka Naam Hai and Simply Shekhar were recognised. Its soap Saanjhi stole a march over the likes of Kyunki Saas... The Alva's film based show Kuch Yaadein Kuch Baatein. was also cited.

Aaj Tak continued gaining momentum in an increasingly crowded news channel environment. It won the best media campaign and soft story awards. The communication objective of the TVC campaign was to showcase Aaj Tak's position as an eye-opener and opinion creator through relevant and credible news. The concept of the advertisement had to appeal to the viewers, and since humour has universal appeal, Aaj Tak looked at situations where it could bring out this serious facet of the brand with an underlying sense of humour.

RAPA is one of the only fora that honours excellence in radio and television in multiple languages (17 of them) in 51 categories. However, this year's awards ceremony was low-key and the Taj Land's End Ballroom wasn't really packed. The CEOs of the channels were conspicuous by their absence.

The following list contains some of the notable winners:

Television channels related awards


Kind of Programme    Name    Channel/ creators

Marathi TV programme for children    Mee ani Aai solid team    ETV Marathi

Marathi TV programme (soap)    Bedhund Manachya Lahari    Happenings

Marathi TV programme (non fiction)    Gomanta Soudamini    DD Sahyadri

Marathi TV programme (talk or chat show)    Samvaad    ETV Marathi

Marathi TV programme (script)    Pimpalpaan    Alpha Marathi

Hindi TV programme (talk or chat show)    Jeena Isi Ka Naam Hai    Zee Telefilms

Hindi TV programme (soap)    Saanjhi    Zee Telefilms

Hindi TV programme (comedy)    Office Office    Rajiv Mehta and Amit Mehra

Hindi TV programme (film based)    Kuch Yaadein Kuch Baatein    Miditech

Hindi TV programme (mystery/thriller/suspense)    CID    SET

Hindi TV programme (non fiction)    Haqeeqat    BAG Films on Sahara TV

Hindi TV programme (script)    CID    Shridhar Raghavan of Fireworks Productions

Assamese TV programme (non fiction)    Bideshat Apun Manuh    Sangita

TV programmes ancillary functions

Category    Name of show    Creator

Anchoring TV show    Simply Shekhar    Shekhar Suman on Zee TV

Art direction in a TV programme    Kahin Na Kahin Koi Hai    Nitin Desai on SET

Camera work (documentary)    Dhadkan    Sachin Kumar for SET

Composition of a TV title song    Kahin Na Kahin Koi Hai    Shankar Ehsaan Loy for SET

Digital Visual Effects    Discover the spirit within    BK Prashant for Om Shanti Channel

Direction (documentary)    Into the Abyss    Vandana Kohli

Direction (TV programme)    Haqeeqat    Saurabh Usha Narang on Sahara TV

Music video    Aika dajiba    Sarika Music

Promos (feature films)    Jhankar Beats    PNC

Singing (TV title song)    Kahin Na Kahin Koi Hai    Mahalaxmi for SET

TV News (soft story)    Rameshwaram se Rashtrapati Bhavan Tak    Aaj Tak and TV Today Network

Telecast of Live Programme    Sansui Awards    PNC


Category    Name    Agency

Tamil Telefilm    Arokya Milk Procurement    Sasi Advertising

Kannada TV programme (script)    Kalyani    Sivannadam N

Malayalam TV programme (script)    Sancharam    AU Ratheesh Kumar

Telugu TV programme (script)    Vellugu Needulu    Om Telefilms

Advertising on TV

Kind of TVC    Name of TVC    Agency

English    Coca Cola (Soni Kudi)    McCann Erickson

Malayalam    Anchorwire-electrician    Art Advertising

Tamil    Spic Urea    Fine Frames Productions

English (product promo, image promo)    Arrupukotai Sri Ramalinga Food Products    Sasi Advertising

Marathi script for TV jingle    Josh Nava Jallosh Nava    director general DGIPR Maharashtra government

Hindi script for TV spot    Coca Cola (Soni Kudi)    Prasoon Joshi of McCann Erickson

Camera work for an ad film    Fem    Natarajan Subramanium

Composition for a TV jingle    Fem    Shantanu Moitra of Apocalypso

Production house of the year    N.A.    Apocalypso Filmworks

Public service advertising on TV    Anti smoking    Doordarshan (Sahyadri Mumbai)

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