Star News to air it's new 3-minute signature tune on 8 June

MUMBAI: Star News, the 24-hour Hindi news channel, seems to be using every trick in the trade to ensure that it recreates the old magic associated with the brand.


The channel has created it's newly composed signature tune Aapko Rakhe Aage. The complete three-minute version of the signature tune will air on the channel on Sunday, 8 June - every hour on Star News. According to a press release, the earlier 60-second promo has been converted to a three-minute version in an attempt to ensure that the song and visuals cater to a wider audience. The earlier promo had been airing on all the channels in the Star network.

The signature line conveys the following - the news values of Star News as a new channel that is broad based and covers the full spectrum from politics to business to crime and environment.

The channel claims a theme song of this kind is a first among news channels. It's been shot at multiple locations all over Mumbai and Delhi with lyrics that give a young and urban feel, the release says.

STAR NEWS INCHING UP: CNBC India's website reports that Star News is slowly inching back to its top slot after an eight-week period. The channel has improved its market share and is now positioned at number two, behind Aaj Tak. 

The report says Star News has improved its market share, while market leader Aaj Tak's English sibling Headlines Today hasn't quite managed to draw in the eyeballs.

The report, which quotes TAM Media, says that the growth of the new news channels have come at the cost of Aaj Tak, which has slipped from a dominant 60 per cent channel share to just over 40 per cent. However, this is still twice that of Star news, which is placed at number two.

According to TAM, among Hindi news channels NDTV India, Sahara Samay, and the relaunched Star News together have a channel share of over 30 per cent. English channels like Headlines Today and NDTV 24x7 have a channel share of less than five per cent.

Latest Reads
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories