Ten Sports continues running circles around ESS courtesy WWE

MUMBAI: Despite the lack of promotional and marketing campaigns to create viewer awareness about its content, Ten Sports continues to put ESPN Star Sports on the mat courtesy Vince MacMahon's World Wrestling Entertainment.


TAM data for the week 4-10 May for C&S homes 4+ paints a revealing picture. Ten Sports' highest rated show is Smackdown. on 6 May. That Mumbaiites in particular are feasting their eyes on the growing conflict between Big Show and Brock Lesnar can be gauged by the fact that the show registered a TVR of 3. Delhi was next with a figure of 1.9. For all India, it had a TVR of 1.30. In fact seven of the top ten shows are wrestling oriented. The other three are informative news based bulletins. After Smackdown , the next four highest rated shows on the channel had all India TVRs of 1.06, 1.01, 0.81 and 0.81 respectively. RAW with the antics of HHH and Kevin Nash features prominently here.

If you consider all India TVRs, not a single show on ESS has reached even 0.50. In the six major metros, none of Star Sports' top ten shows have managed to reach a TVR of 1. Its top rated show Autosports International has drawn a blank in Kolkata, Delhi, Chennai and Bangalore. In Mumbai, it had a TVR of 0.72. If you thought ESPN would put up a better show courtesy non-India cricket, think again. The test series between Australia and West Indies which saw Steve Waugh's men triumph 3-1 managed to draw a TVR of over 1 in the major metros just once. That was in Kolkata where it had a TVR of 1.06. It appears that unless the Indian cricket fan is emotionally involved he couldn't care less.

The same holds true for Ten Sports. Its cricket rating snippet pops in at number 11. You have to reach number 25 before a cricket match finally appears on Ten Sports in the form of the one day match between Sri Lanka and Pakistan. The silver lining is that it managed a TVR of 1.03 in Kolkata.

Star Sports' top five shows had low all-India TVRs of 0.19. 0.14 and 0.13. They include the much hyped live telecast of Formula One. ESPN fares marginally better with all India TVRs of 0.31, 0.28, 0.27 and 0.25.

The argument that India is a "sports-dud" nation is certainly borne out by the ratings.

Latest Reads
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories