Pay channel prices to remain stable for 1-2 years post-CAS: Jawahar Goel

NEW DELHI: The prices of pay channels are not expected to be revised upward over the next 12 to 24 months after conditional access system in introduced in the four metros, Zee Telefilms additional vice-chairman Jawahar Goel said today.


"I don't foresee the pay channels increasing their susbscription rates in the next two years or as done by them regularly after CAS comes into force," Goel said at a seminar organised here on 'CAS: Myths & Reality'. The seminar was supported by the Cable Operators Federation of India and the National Cable & Telecom Association (NCTA), while was the online partner.

Pointing out that CAS is good for the Indian cable industry, Goel said that he would not differentiate between pay and free to air channels, but would implore the cable industry to work towards carrying on the good work that has been done by them till now.

Goel, along with TV Today Network CEO G Krishnan, Sahara TV president Mahesh Prasad, Eenadu's I Venkat, Balle Balle TV's JK Jain and TV Live's Nalini Singh, was speaking at a session on broadcasters and the scenario that would emerge for them in a post-CAS regime. The session was moderated by's executive editor Anjan Mitra.

Goel also felt that the cable industry, which has grown quite comfortably up till now, is likely to grow to be a Rs 600 billion industry by 2010 if present growth rates are maintained.

Taking this argument futher, Krishnan said that there is a huge opportunity for cable operators with the onset of CAS. "If there are 45 million cable homes at present in the country, the cable industry hs the potential of tapping the remaining 75 million TV homes," he said.

According to Krishnan, if the cable industry can convert the remaining TV homes into cable homes in a post-CAS regime, there is a goldmine waiting to be tapped. He also urged the cable industry to provide good service to the consumers as alternative technologies like DTH could kill the cable industry.

Sahara TV's Prasad said that in a post-CAS regime content would be king and the content would decide the fate of a channel irrespective of the fact whether it's pay or FTA.

Prasad also made a case that post-CAS these talks about pay channels' suffering or FTA channels gaining are all humbug because if the content is good viewers will come to that channel.

Earlier in the day, during another session Bhaskar Rao, chairman of Centre for Media Studies made a valid point that the government should not have mandated CAS as market forces would have made it an inevitability in due course of time.

Those who spoke during the day-long seminar included Ashok Mansukhani of the HTMT, Vikas Srikand from Satyam Infoway, lawyer Prabhat Kumar. PK Acharya, director Konark Communication, amongst a host of others from the broadcast and cable industry.

Parallel to the seminar attended by over 300 delegates, several companies also exhibited their products and technology.

Latest Reads
Nat Geo to showcase 'Before The Flood' TVC-free

On the heels of last Friday’s theatrical release of the critically acclaimed film 'Before the Flood' in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network's plans to premier the show commercial free across digital and streaming platforms around...

Television TV Channels Factual & Documentary
Disney India acquires rights of 'Freaktown'

Disney India has acquired the Canadian animated comedy series 'Freaktown' from Portfolio Entertainment. Broadcasters in the UK and Denmark have also acquired the rights for the same movie.

Television TV Channels Kids
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories