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AXN steals march over Star World, Zee English: Emediaplan study

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MUMBAI: Action oriented AXN's unwavering approach towards giving viewers 'the buzz' is paying off.

 

A study conducted by Emediaplan for the week starting 18 May C&S homes 4+ (Source TAM India) indicates that 17 of the top 25 programmes for Zee English, Star World and AXN belong to AXN. On top is Guinness World Records which aired on 21 May on AXN. It had a TVR of 0.3 and channel share of 1.09.



Zee English's Women of Wrestling is in fourth place with a TVR of 0.18 and channel sahre of 1.2. Star World's highly touted comedies in the evening 6-8 pm time band like EveryoneLoves Raymond are nowhere to be seen. It's Baywatch Hawaii which aired on 24 May at 11 pm is in ninth spot with a TVR of 0.13 and channel share 0.77. This is followed by its wrestling programme TNA.



Other shows of AXN that have fared well are the reality oriented Fear Factor, news bulletin Rated X and the movie snippet Action Cuts.

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