Television

Ashish Redij joining UTV as GM TV content

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MUMBAI: The announcements made around the management restructuring at United Television had left out one name. Ashish Redij, currently with Sahara TV, is joining the Ronnie Screwvala-promoted media company as GM TV content.

 

 

UTV had recently announced that while three top management officers had left the company, five top corporate executives were stepping in. Make that six. Redij will be reporting directly to Manish Popat, COO UTV TV content.



Redij, who is presently assistant V-P marketing at Sahara TV, put in his papers on Monday (2 June). Before Sahara, Redij's last stint in the television business was with Sony Entertainment Television India, which he joined in 1995 as head of research. He was part of the original team that set up SET India under Arun Arora.



Redij left Sony in 1999 at the height of the dotcom boom and worked with Pradeep Kar at Microland. He began his career at Mudra in 1989.

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