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Responding to queries from indiantelevision.com, Radaan Mediaworks
CEO BS Radha Krishnan outlined his company's international plans
for the coming year to as follows: "Apart from addressing Malaysia
as one of our major international markets, we have plans to cater
to Tamil speaking TV Audiences with a new format show, a Tamil weekly
teledrama and also a crossover film involving both countries' (India,
Malaysia) traditions, culture and values.
Sri Lanka is another major interest area and Radaan has taken a
substantial stake in the production arm of the Maharaja Organisation,
which runs MTV, Shakti TV and Sriasa, Radha. This has been done
with a view to cater to Sinhalese audiences, Krishnan said, adding
that Radaan creative director and managing director MR Mohan Ratha's
roots are from the Emerald Isles.
The Radaan board of directors has scheduled a meeting today to
formalise the break with Agate and incorporate the new company in
Malaysia.
Radaan has been successful in marketing its software library in
markets like Malaysia, Sri Lanka and the UK. Radaan's most successful
show has been the record shattering Tamil language soap "Chithi",
which is currently having its second run.
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