Radaan forms new company in Malaysia

MUMBAI: Chennai-based Radaan Mediaworks (I) Ltd, promoted by film actress Radikaa and her family, has terminated the joint venture it had formed with the Agate group of Malaysia, called Agate Radaan Malaysia Sdn Bhd. A new company Radaan Mediaworks SDN BHD has been incorporated.



Responding to queries from, Radaan Mediaworks CEO BS Radha Krishnan outlined his company's international plans for the coming year to as follows: "Apart from addressing Malaysia as one of our major international markets, we have plans to cater to Tamil speaking TV Audiences with a new format show, a Tamil weekly teledrama and also a crossover film involving both countries' (India, Malaysia) traditions, culture and values.

Sri Lanka is another major interest area and Radaan has taken a substantial stake in the production arm of the Maharaja Organisation, which runs MTV, Shakti TV and Sriasa, Radha. This has been done with a view to cater to Sinhalese audiences, Krishnan said, adding that Radaan creative director and managing director MR Mohan Ratha's roots are from the Emerald Isles.

The Radaan board of directors has scheduled a meeting today to formalise the break with Agate and incorporate the new company in Malaysia.

Radaan has been successful in marketing its software library in markets like Malaysia, Sri Lanka and the UK. Radaan's most successful show has been the record shattering Tamil language soap "Chithi", which is currently having its second run.

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