Television

Star Parivar Awards - taking viewer connect to new heights?

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/23/Untitled-1_40.jpg?itok=iETJqXgA

MUMBAI: Now this is what is called reel life awards. In possibly a first for television anywhere in the world, India's lead entertainment channel Star Plus is planning an awards night for the most popular characters (not actors please note) in their top shows.



Viewers' choice awards will be handed out in a number of categories --- for favourite husband, wife, grandfather, grandmother, daughter-in-law, mother-in-law, son, sister-in-law.



Star India senior V-P content and communication Tarun Katial told indiantelevision.com that the Star Parivar Awards kick off on Saturday, 14 June with a half-hour nomination special at 8 pm detailing the categories, entry mechanism, anchor tips, etc.



The following four Saturdays (21 June to 12 July) will have Parivar Awards special episodes slotted in the 8-8:30 pm band that will cover public opinions, panel discussions, nominee interviews, producer comments, behind the scenes of shows, viewer reactions and behind the scenes with winners. All episodes, including the awards night event on 5 July, will be hosted by Aman Verma. The 12 july episode will be a post-event wrap-up show.



These are some of the characters viewers will be asked to vote for.

Viewers will be able to vote across 25 categories through mail, the Net, phone lines and SMS. The aim -- to select Star Plus' "first family" (the Star Parivaar) that will comprise the favourite characters from its hit serials.



Star hopes to make this an annual affair, says Katial. And it is putting the considerable weight of its other media platforms (Star News and Radio City) as well as an extensive marketing and PR campaign behind the awards that involves widespread coverage of the event across print media throughout the month of June.



A unique feature of the event are the different families canvassing for "their own" as it were, urging viewers to vote for members of their respective "parivaars".



Audience participation will not be restricted to just voting. To increase interactivity, the Star Plus team will be airing reactions from viewers on their favourite characters.



As for the "big night itself", the awards event will be hosted by Aman Verma and Gul Panag and will have performances by the lead characters from the various serials in addition to the usual song and dance routines and "item numbers".



The question is will all this effort pay dividends in terms of viewer connect? Hark back to Mihir Virani of Kyunki Saas Bhi Kabhi Bahu Thi and the breast-beating that took place when Hindi entertainment television's favourite son was "bumped off". Such was the furore that he was resurructed soon enough. Cut to the man who played the character -- Amar Upadhya. When Upadhya upped and left the medium that made him - television - for the glitz and glamour of Bollywood, there was nary a flutter in the Hindi hausfrau's heart.



Working on that logic, a Star Parivar Awards would do that something extra to get viewers even more involved with the characters in their favourite shows. And with all the uncertainties that the post-CAS scenario is throwing up, it might just make the Star Plus connect that crucial bit more embedded in the consciousness of Hindi-speaking audiences. The tag line for the event sums it up well -- "Aap Ka Parivaar... Star Parivaar" (your family... Star family).



Is it just a coincidence that the last episode (on 12 July) of the Star Parivar Awards series airs just two days before the CAS rollout deadline of 14 July? Maybe, maybe not.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/17/greengold.jpg?itok=nKMJWQ6p
Green Gold’s Golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/16/Gujarat_elections.jpg?itok=_UNo5uA8
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories