'Indian Telly Awards' steals march over IIFA telecast: emediaplan study

MUMBAI: The repeat telecast of the Indian Telly Awards 2002 on Star Plus, an event organised by managed to hold it's own against the much hyped IIFA awards aired on Sony Entertainment Television.

According to TAM data put out by emediaplan for Sunday 11 May for cable and satellite homes 4+, the Indian Telly Awards show is at the second spot in Delhi in the top 15. It got a TVR of 3.65 which is extremely impressive when you consider that the show ran from 8-11 pm. Sony's high profile and lavish IIFA show took place in South Africa. The much touted "weepfest" Devdas is out of sight in the emediaplan study.

In Mumbai, while the Telly Awards came in at number six it still beat IIFA which held the number eight position. The show had a TVR of 2.81 as opposed to a TVR of 2.24 for IIFA. Interestingly, Zee enters in just once in Delhi with its show Astitva Ek Prem Kahani. Its TVR of 2.31 gave it a position of number eight..

In Delhi, SET's Kya Hadsaa Kya Haqueeqat is at number one with a TVR of 4.61. It also takes the number three spot with a TVR of 3.14.

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