Television

TiVo introduces TV audience measurement tool

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/24/Untitled-1_14.jpg?itok=btt6zQqD

CALIFORNIA: TiVo which creates television services for digital video recorders (DVRs) has announced a new audience measurement tool. The tool will give broadcasters and advertisers the first opportunity to analyse second-by-second specific viewing patterns within television programmes.

 

An official release informs that the company will for the first time, offer a subscription quarterly report that uses this new measurement capability to report on viewing patterns within primetime programmes. This quarterly report was developed with assistance from global brand communications company Starcom MediaVest Group.



TiVo's new measurement capabilities mark an expanded effort by the company to leverage features of its electronic service to collect data that will offer the television and advertising industry tools never before available for analysing specific viewing behaviour.



The data used to produce this highly detailed analysis is derived from anonymous and aggregate data collected when TiVo DVRs make a daily phone call to the company's broadcast centre each day to retrieve and download programming information. This aggregate viewer data can be culled into large samples that can be analysed on a near real-time basis.



TiVo president TiVo Martin J. Yudkovitz said: "Our audience measurement capabilities will offer broadcasters and advertisers an unprecedented, detailed look at how viewers consume programming and advertising. As the leader and pioneer of the DVR experience, we want to embrace the opportunity to help advertisers and broadcasters better understand the current and future impact of DVR so they can adapt content and advertising strategies to this new medium."



"These new analysis tools can allow TiVo to play a role in assisting broadcasters and advertisers in developing compelling and interesting content for tomorrow's television audience," Yudkovitz added.



TiVo can provide data on programmes in any day part, allowing clients to analyse specific viewing patterns during key programmes. These customised reports can be prepared for any programme airing on television, and can pinpoint specific incidents in programming where viewers responded strongly.



As far as the quarterly report is concerned an analysis of the report's overall findings indicates that programming that created the greatest sense of urgency and immediate desire to watch was most successful at retaining viewers from start to finish and through commercial breaks.

The report also showed "stickiness" of the programmes varied greatly depending on genre. Sitcoms and dramas tended to have the lowest retention and commercial viewing rate. Reality TV, news and event based shows often scored significantly better in their ability to retain viewers in programming and during commercials because more viewers tended to watch these programmes live.



This is a snapshot of key programmes measured and their TiVo commercial viewing.



Programme    TCVI

45th Annual Grammy Awards    75

Fear Factor    58

20/20    57

CSI: Miami    46

American Idol    45

Friends    39



Starcom MediaVest group VP and director of emerging contacts Tim Hanlon said:" This report points to two really great challenges for broadcasters and those of us in the advertising industry. We need to help broadcasters develop programming that has a sense of urgency and immediacy so that viewers feel they can't wait to watch. And we need to develop more compelling content that viewers feel adds to the experience of enjoying these programmes."



The primetime programming will be sold to industry partners on a subscription basis with updates to data provided quarterly. TiVo is also developing additional audience measurement reports for other day parts. The penetration of DVR technology in US households is growing rapidly.



TiVo is projecting that over one million households will be using its DVR by the end of this year. The company has stated that its time-shifting and commercial avoidance capabilities will challenge programmers and advertisers alike to approach the medium in new, inventive ways.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/26/ipl.jpg?itok=Kx126Oo_
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/mnx.jpg?itok=b--2gVnf
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/porus.jpg?itok=cz1OH3uq
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/MUNCH.jpg?itok=Q0kBzHw6
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/rekha.jpg?itok=ExfdDvbS
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/anmol.jpg?itok=f-BJ33Wt
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/Star%20Sports.jpg?itok=RfDxBBn0
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/megha.jpg?itok=HUy8yJ6a
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories