Television to host first ever CAS summit on TV ad scenario post CAS

MUMBAI: India's First ever CAS Summit on the TV Advertising Scenario Post CAS will be held on 4 July at the Hyatt Regency Mumbai.


Hosted by, the National CAS Media Summit has over 300 trade professionals scheduled to attend the event that will be a meeting ground for advertisers, media planners/buyers, broadcasters and market researchers. Associate sponsors for the summit so far are Media Reach Research India Pvt Ltd and Broadband Pacenet India Pvt Ltd. 

The burning issue of whether advertisers will begin shunning pay channels after the 14 July deadline will be addressed at the summit from the advertisers' point of view, the media professionals' angle and the broadcasters' side too. At the same time, the question of FTA channels benefiting in terms of ad revenue at the cost of the pay channels will also be deliberated upon by all three. The hitherto unexplored option of cable channels and whether they too stand to benefit from the implemention of conditional access systems in the country will also be touched upon.


Meenakshi Madhvani, eminent media professional , Sandip Tarkas, president, Media Planning Group, Sameer Nair, COO, Star India Ltd, Kunal Dasgupta, CEO, SET India, Pranav Barua, Godrej Ltd, Paulomi Dhawan, Raymonds, Amit Ray, VP, Optimum Media (Mudra), Divya Radhakrishnan, VP, The Media Edge, and Ashutosh Shrivastava, GM, planning, Mindshare, are some of the panellists who will speak on the issues touched upon.

While audience measurement for television has thus far been the preserve of ratings like TAM, CAS is poised to usher in an era that will force us to look beyond ratings. A panel comprising experts like TAM India CEO LV Krishnan, media expert Raj Nayak, ETC Networks business head Jagjit Singh Kohli and Media Research marketing VP Kapil Anand will attempt to unravel the logistics involved. 

CAS may well be the necessity that will foster a series of innovations on the part of all players connected to the television industry. Sam Balsara, chairman, Madison Communications Ltd, Ravi Kiran GM south & west, Starcom Worldwide, Vikram Sakhuja, managing director, Mindshare Fulcrum South Asia, M Suku, national director, Broadmind , Jasmin Sohrabji Grey Worldwide and a senior representative from Pacenet will attempt predictions based on their vast experience to envision what kind of innovations the morrow will bring.

Pacenet, Hathway, Siticable and In Cablenet, the major players in the STB arena, will demonstrate their products and their respective merits at the summit. 

The moderators of the various sessions at the summit will be Anil Wanvari, founder and CEO, Indian Television Dot Com, Thomas Abraham, managing editor, and Samir Kale, president, CMCG.

Latest Reads
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories