Television

Nielsen uses ATCi's Simulsat C/Ku Antenna for data collection

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PHOENIX, ARIZONA: Antenna Technology Communications which provides satellite communications systems has announced that Nielsen Media Research has selected the ATCi Simulsat C/Ku Multibeam antenna solution.

 

ATCi's newest, most technologically advanced multibeam to date will assist in monitoring more than 300 syndication, network and cablenet feeds. The antenna is roof mounted on Nielsen Media Research's new 600,000 square foot facility located in Oldsmar, Florida.



Nielsen Media Research claims to be the world's leading provider of television audience measurement and related services. It selected Simulsat C/Ku for its satellite monitoring system because of the device's ability to receive programming from up to 35 satellites simultaneously without degradation of quality across each signal. With a 70 degree longitude satellite view arc, the roof-fixed Simulsat can receive a variety of C and Ku-band satellite programming data. Essentially, one Simulsat C/Ku does the work of 35 parabolic antennas in the space of one and a half antennas.



Nielsen Media Research's senior technical specialist for satellite ops Tom Welch said, "The Simulsat will be used as the primary source for our most critical production systems. We look forward to exercising its capabilities, as initial tests show strong performance."



An official release informs that Nielsen Media Research's client list encompasses major television and radio broadcast networks, syndicators and cable networks in both US and foreign markets. Nielsen ratings estimates are the standard that these clients depend on for vital audience research that influences everything from programme decisions to advertising trends worth billions of dollars. The Simulsat antenna solution was a vital ingredient for Nielsen because of that need for trustworthy signal quality and data integrity.



ATCi claims to enhance its customers' opportunity for profit by providing custom global ground-based satellite communications systems and broadband services. The company is committed to delivering innovative technologies to meet the emerging needs of cable television, corporations, government, educational institutions and small and medium-sized enterprises.



Nielsen Media Research is active in more than 40 countries worldwide, offering television and radio audience measurement, print readership and customised media research services

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