Nielsen uses ATCi's Simulsat C/Ku Antenna for data collection

PHOENIX, ARIZONA: Antenna Technology Communications which provides satellite communications systems has announced that Nielsen Media Research has selected the ATCi Simulsat C/Ku Multibeam antenna solution.


ATCi's newest, most technologically advanced multibeam to date will assist in monitoring more than 300 syndication, network and cablenet feeds. The antenna is roof mounted on Nielsen Media Research's new 600,000 square foot facility located in Oldsmar, Florida.

Nielsen Media Research claims to be the world's leading provider of television audience measurement and related services. It selected Simulsat C/Ku for its satellite monitoring system because of the device's ability to receive programming from up to 35 satellites simultaneously without degradation of quality across each signal. With a 70 degree longitude satellite view arc, the roof-fixed Simulsat can receive a variety of C and Ku-band satellite programming data. Essentially, one Simulsat C/Ku does the work of 35 parabolic antennas in the space of one and a half antennas.

Nielsen Media Research's senior technical specialist for satellite ops Tom Welch said, "The Simulsat will be used as the primary source for our most critical production systems. We look forward to exercising its capabilities, as initial tests show strong performance."

An official release informs that Nielsen Media Research's client list encompasses major television and radio broadcast networks, syndicators and cable networks in both US and foreign markets. Nielsen ratings estimates are the standard that these clients depend on for vital audience research that influences everything from programme decisions to advertising trends worth billions of dollars. The Simulsat antenna solution was a vital ingredient for Nielsen because of that need for trustworthy signal quality and data integrity.

ATCi claims to enhance its customers' opportunity for profit by providing custom global ground-based satellite communications systems and broadband services. The company is committed to delivering innovative technologies to meet the emerging needs of cable television, corporations, government, educational institutions and small and medium-sized enterprises.

Nielsen Media Research is active in more than 40 countries worldwide, offering television and radio audience measurement, print readership and customised media research services

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories