MTV hits the road with 'Hero Honda Roadies'

MUMBAI: Is it that the Indian audience is finally ready to embrace reality sports! 

Few years back, a Zee venture RAAH did not manage to catch audiences' eye, but the viewers have off late started taking interest in the reality shows on the English niche channels. While the mainstream Hindi entertainment channels are still wary of experimenting, the music channels seem to have jumped onto the bandwagon head on. Early this year, MTV launched Fear factor inspired Bum Mein Dum and now it will be launching Roadies.



The biker culture is decidedly a foreign concept, but India has its share of two-wheeler owner clubs too. So while there is the oldies 'Bullet' gang going on a cross-state rides, a new crop of the 'foreign' racers bikers are regular on the night road rage. MTV plans to tap the growing popularity of biking sports, with help from country's leading bike manufactures Hero Honda, with the launch of The MTV and Hero Honda Roadies.

Capsuled in 26 episodes, MTV and Hero Honda Roadies, will show how seven 'Roadies' - four bovs and three girls - react to situations alien to them. After being selected via countrywide auditions, they will journey 40 days, 4,000 kms on four Indian premium sports bikes. Hero Honda's newest launch 'Karizma' is the chosen sports bike to be used. MTV cameras will capture these seven Roadies as they eat, sleep and live life on the roads during their quest to discover the essence of India, says a company release.

Touring through villages, small towns and big cities, essentially travelling from the warm beaches of Chennai to the chilling heights of Chail, this reality adventure show seems like an ideal way of 'Bharat Darshan'. But it is that and much more. With young adventurers from different walks of life, trying to cope up with their lives, alien situations and strangers.

While the televised version will be hitting the small screen in October, the hunt for seven-adrenaline junkies will begin next month. The actual trail meanwhile, will be flagged off on 15 August from Chennai

According to an official release, the participants, besides having a penchant for adventure need to be intelligent and articulate. The jury will look out for distinctive personalities and skills that set them apart. The channel has invited application from contestants above 18 years of age. The contestants will be put through various tests where they will need to use their wit, intelligence, common sense, presence of mind, humor, people skills and their resolve to stay on the course.

LEATHER AND LACE: All ready to burn some serious rubber, MTV India bossman Alex Kuruvilla (second from left) togs up in leather alongside Atul Sobti of Hero Honda and VJ Cyrus Sahukar. VJ Shenaz Treasurywala provides the babe quotient.

Auditions will be conducted in Pune on 8 July, in Bangalore on 12 July, in Chandigarh on 16 July, in Delhi on 19 July and lastly in Mumbai on 26 July. While the 'toughest' ride of their lives will be testing the limits of their endurance, the journey will educate them about the people and the country, help create bonds and teach them tolerance and acceptance. In case any of the contestants develop cold-feet, the option of leaving the journey is open at any point of time.

With the recent National Geographic's Mission Everest getting a rousing response, this Amazing race inspired show sure sounds like a surefire hit, on ground even if not on air.

As for the big reward, well each of the seven 'Roadies' will win a 223cc Hero Honda 'Karizma' and that's besides the opportunity to 'star' in the show.

Latest Reads
Zee Telugu announces the comeback of its iconic singing reality show, Sa Re Ga Ma Pa

MUMBAI: With a firm commitment to present fresh and novel content to Telugu viewers, Zee Telugu, leading Telugu General Entertainment Channel in Andhra Pradesh and Telangana, announces the comeback of its most popular music reality show – Sa Re Ga Ma Pa. In search of the best singing talent there...

Television TV Channels Regional
Rishtey enters urban GECs list, dethrones &TV in BARC week 11

Zee Anmol emerged as the leader pushing down Star Bharat to the second position in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 11 of 2018.

Television TV Channels Viewership
BCCI extends India media rights submission till 3 April

The Board of Control for Cricket in India (BCCI) has extended its last date for submission of bids for the media rights for international and domestic matches at home for the next five years from 27 March to 3 April.

Television TV Channels Sports

Mumbai, 21 March, 2018: News18 REEL Movie Awards, a marquee property with Reliance Digital as the presenting sponsor, celebrated new age cinema like never before in presence of renowned artists, film-makers and producers at the Taj Lands End in Mumbai, yesterday. Personalities such as...

Television TV Shows Awards
Sony MAX2 is back with Season 3 of 'Timeless Digital Awards'

Sony MAX2 ‘Timeless Digital Awards’ is back with its 3rd season to delight its audience with an era of Hindi cinema that is evergreen and holds reminiscence till date. The ‘Sadabahar’ 50’s and 60’s gave birth to several inspiring masterpieces with legendary actors and films that became the voice...

Television TV Channels Movie Channels
The Boss Baby premieres March 25 at 1PM and 9PM

Staying true to the promise to premiere the biggest blockbusters of the year, Star Movies will air Academy Award nominated film, The Boss Baby on Sunday, March 25 at 1PM and 9 PM respectively. Starring the witty Alec Baldwin as Boss Baby along with popular host Jimmy Kimmel as Ted Timothy...

Television TV Channels English Entertainment
Bigg Boss speaks Marathi now

MUMBAI: The Bigg Boss voice is all set to boom in Marathi. Viacom18’s regional entertainment channel, Colors Marathi announced the launch of the Marathi version of India’s popular reality TV show Bigg Boss from 15 April.

Television TV Channels Regional
BARC gets ‘Great Place to Work' certification

MUMBAI: BARC India has been certified as ‘Great Place to Work’ for cultivating a culture of high trust and performance. The certification has been provided by Great Place to Work Institute, which is recognised for its rigorous and objective methodology for identifying and defining great workplaces...

Television TV Channels Viewership
Shemaroo appoints Hiren Gada as CEO in leadership rejig

MUMBAI: Gearing itself for the next phase of growth, Shemaroo Entertainment Ltd (Shemaroo) has restructured its top leadership making several timely appointments.  According to a release on the BSE website, the entertainment and content company has elevated Hiren Gada as the chief executive...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories