B4U to cost Rs 10 post-CAS; 50%+ margin to cable op

MUMBAI: MTV India's pay-driven sister Nickelodeon was the first to declare its rate. Now B4U Movies has announced it will remain a pay-channel after CAS at Rs.10 per subscriber per month. The channel has also stated that it will offer the highest revenue share to the cable operator among all channels.


Since Zee TV has been on record saying it is willing to offer a 50 per cent revenue share, that would mean B4U would have to cross that margin.

Speaking to, Debashis Dey, chief distribution officer, B4U Television Network, said while no definite margin had as yet been worked out, B4U Movies would match and better the best offer in the business. When it was pointed out to him that Zee was ready to offer 50 per cent, Dey confirmed that if 50 per cent was the highest margin in the market, B4U would go higher than that, but did not provide a definite number.

Kids' channel Nickelodeon had earlier declared it would cost Rs 3 per subscriber per month and is reportedly ready to offer 30 per cent of subscription revenue to the cable operator.


Offering his views on the vexed CAS issue, Dey said the biggest flaw in the present system was that open architecture and inter-operability had not been mandated as a prerequisite for the set top box. "Ignoring all other areas of controversy, as many friends and consumer bodies are truly concerned and working on the same, CAS defeats it own objective in one big sense - in not providing freedom of choice to the viewers. Unlike the DTH law, which specifies a box with an open architecture and inter-operability, which means that the consumer can buy a box and dish from the market and choose his or her service provider. The same should have been for CAS also, as a closed system of encryption again sponsors monopoly and subsequent unethical practice, be it overhand or underhand. The consumer remains stuck with one MSO, one box and one particular package and totally vulnerable to exploitation, Dey points out. 

Adds Dey, "The solution remains with the government and it should either specify a set top box with a common interface or a single encryption for the whole country. This will truly give the freedom of choice, to the broadcaster, the operator and the consumer (who can choose any service provider of his or her choice) in every sense. Competition will bring out the best in services, in pricing and in value additions. We are also confident that the cable operators will once again wake up to this call and meet the techno-commercial demand. All of them are very much capable."

Dey also made a dig at broadcasters lobbying for the bundling of pay channels (Zee on Saturday said it was petitioning the government towards this end). "Bundling defeats the very essence of CAS and the government should take all necessary steps to put an end to such unethical practices which promote exploitation of viewers and stop such marriage of conveniences between broadcasters, which we are witnessing now."

Latest Reads
FIFA legal action against BeoutQ for WC piracy

MUMBAI: FIFA will be taking legal action against Saudi Arabia-based BeoutQ, a pirated TV service operating in the Middle East and North Africa (MENA), which continues its illegal piracy of 2018 FIFA World Cup broadcasts, according to an official statement, carried by the Saudi Press Agency (SPA)....

Television TV Channels Sports
Viacom18 launches Colors Tamil HD in Singapore on Star Hub

After entering the Tamil GEC market, Viacom18, one of India’s largest entertainment conglomerates, has launched Colors Tamil HD on Star Hub, (channel no. 132) in Singapore.

Television TV Channels GECs
Zee Café, BBC Worldwide launch second season of premium British dramas

Zee Cafe has partnered with BBC Worldwide to once again entertain Indian audiences with premium British dramas.

Television TV Channels English Entertainment
Zee Tamil’s Sembaruthi completes 200 episodes!

Leading Tamil General Entertainment Channel (GEC) – Zee Tamil has been at the forefront of quality content across genres that caters to the diverse entertainment needs of Tamil audiences across the world.

Television TV Channels Regional
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday! From the Abhinetri-famed director A L Vijay, Kanam is a supernatural tale which blends elements of revenge and horror to give the audiences a spine-chilling experience. The film...

Television TV Channels Regional
BARC week 27: Sony sports cluster captures all top five slots

MUMBAI: The 2018 FIFA World Cup Russia continues its strong run for football viewership in India in its fourth week and guided Sony Pictures Network (SPN) India’s sports cluster to obtain all top five positions in the BARC all India ratings.

Television TV Channels Sports
Three channels each from SPN, Star India among top 10 in across genres

There were three channels each from Sony Pictures Network India (SPN) and Star India in Broadcast Audience Research Council of India (BARC) list of top 10 channels across list for week 27 of 2018 (Saturday, 30 June 2018 to Friday, 6 July 2018, week under review or consideration).

Television TV Channels Viewership
Sun TV notices downfall in gross viewership in BARC week 27

Star continues to rule the south regions – Malayalam and Telugu channels Asianet and Star Maa and has also gained second position in the Tamil region pushing behind Zee to the third position in Broadcast Audience Research Council ratings for week 27

Television TV Channels Viewership
BARC week 27: Aaj Tak continues to dominate Hindi news genre

The Broadcast Audience Research Council data for week 27 shows Aaj Tak dominating in Hindi news genre whereas ABP News found itself at second position in Hindi news (R). Republic TV continued to dominate the English news market.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories