Television
×

B4U to cost Rs 10 post-CAS; 50%+ margin to cable op

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/22/Untitled-1_11.jpg?itok=qUdA4fV9

MUMBAI: MTV India's pay-driven sister Nickelodeon was the first to declare its rate. Now B4U Movies has announced it will remain a pay-channel after CAS at Rs.10 per subscriber per month. The channel has also stated that it will offer the highest revenue share to the cable operator among all channels.

 

Since Zee TV has been on record saying it is willing to offer a 50 per cent revenue share, that would mean B4U would have to cross that margin.



Speaking to indiantelevision.com, Debashis Dey, chief distribution officer, B4U Television Network, said while no definite margin had as yet been worked out, B4U Movies would match and better the best offer in the business. When it was pointed out to him that Zee was ready to offer 50 per cent, Dey confirmed that if 50 per cent was the highest margin in the market, B4U would go higher than that, but did not provide a definite number.



Kids' channel Nickelodeon had earlier declared it would cost Rs 3 per subscriber per month and is reportedly ready to offer 30 per cent of subscription revenue to the cable operator.

 

Offering his views on the vexed CAS issue, Dey said the biggest flaw in the present system was that open architecture and inter-operability had not been mandated as a prerequisite for the set top box. "Ignoring all other areas of controversy, as many friends and consumer bodies are truly concerned and working on the same, CAS defeats it own objective in one big sense - in not providing freedom of choice to the viewers. Unlike the DTH law, which specifies a box with an open architecture and inter-operability, which means that the consumer can buy a box and dish from the market and choose his or her service provider. The same should have been for CAS also, as a closed system of encryption again sponsors monopoly and subsequent unethical practice, be it overhand or underhand. The consumer remains stuck with one MSO, one box and one particular package and totally vulnerable to exploitation, Dey points out. 



Adds Dey, "The solution remains with the government and it should either specify a set top box with a common interface or a single encryption for the whole country. This will truly give the freedom of choice, to the broadcaster, the operator and the consumer (who can choose any service provider of his or her choice) in every sense. Competition will bring out the best in services, in pricing and in value additions. We are also confident that the cable operators will once again wake up to this call and meet the techno-commercial demand. All of them are very much capable."



Dey also made a dig at broadcasters lobbying for the bundling of pay channels (Zee on Saturday said it was petitioning the government towards this end). "Bundling defeats the very essence of CAS and the government should take all necessary steps to put an end to such unethical practices which promote exploitation of viewers and stop such marriage of conveniences between broadcasters, which we are witnessing now."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/foodfood.jpg?itok=gCF4k0Ki
FOODFOOD announces veeba cook off powered by Daawat Basmati Rice and Tata Sampann

Cooking doesn’t get tougher than this! FOODFOOD Pro an initiative of FOODFOOD, India's premier 24x7 Food and Lifestyle channel is proud to announce an intense and exciting eleven - episode series, VEEBA COOK-OFF, a challenge, that is purely ‘By the Professionals and For the Professionals'. This...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/sony-max.jpg?itok=Rmc_jk74
Celebrate Republic Day with megastar league on Sony Max 2

MUMBAI: On Republic Day get ready for an all day long movie marathon with India’s iconic Hindi movie channel from Sony Pictures Networks, SONY MAX 2. Binge-watch the movies of some of Bollywood’s megastars throughout the day on 26th January with SONY MAX 2’s Megastar League. 

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/star-gold.jpg?itok=aEnqdAVj
2017 blockbuster hit 'Golmaal Again' will make its television premiere on star gold this friday

Star Gold is kicking off the year with the World Television Premiere of one of the most succesful films of 2017, Golmaal Again, that raked in over 200 crores at the box office and set it on fire with its unmatched gags and action. The film that left audiences in splits of laughter and many ‘...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/myleeta.jpg?itok=Jp2DoL6W
BBC Worldwide India announces partnership with Applause Entertainment

BBC Worldwide India has announced a partnership with Aditya Birla Group’s Applause Entertainment that will see the two organisations working together to develop and produce Indian versions of iconic BBC formats.

Television Production House Non-Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/us.jpg?itok=F5fKKb42
Bring in Republic Day with the award-winning political comedy VEEP on Star World

Our 68th Republic Day is just around the corner and considering the political scenario in our country and globally, Star World has lined-up a marathon of a show that is not only entertaining but also takes a satirical view into what goes on behind-the-scenes in government policy-making and...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/icai_0.jpg?itok=Zpp1ilCw
ZEEL president - Legal & Regulatory Affairs, Mr. Avnindra Mohan conferred prestigious "CA Distinguished Achiever - 2017" Award by ICAI

Mr. Avnindra Mohan, President – Legal & Regulatory Affairs, Zee Entertainment Enterprises Ltd has been selected as the winner of the prestigious award in the category “CA Distinguished Achiever-2017” for exceptional performances and achievements by the Institute of Chartered Accountants of...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/karan.jpg?itok=mCWRXjXX
Discovery India ties-up with Reliance Animation to produce kids IP

Discovery Communications India has commissioned Reliance Animation to produce a new disruptive Indian original content series Little Singham, an animation series inspired by the movie Singham. Targeted at kids in the age-group 4-8 years old, Little Singham will make its debut on television in...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/Shubhranshu_singh.jpg?itok=OUkY580T
Star Sports EVP and marketing head Shubhranshu singh quits

MUMBAI: Star Sports Executive Vice President and Head Marketing Shubhranshu Singh has quit the company after a four-year stint.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/bajaj.jpg?itok=z_mfKL62
Discovery bags nine sponsors for Battle Ops

Battle Ops, Discovery Communications India’s (DCIN) integrated television and digital offering, has received a resounding response from the advertiser community. The show, which will premiere on Discovery Channel and Veer on 26th January, has already sold out with nine sponsors on board.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories