India's first women's film company Firehorse Films launched

MUMBAI: A need to create a platform for women filmmakers to express themselves in a male dominated environment as well as the desire to move beyond the commercial scene has given rise ot India's first all-women film company Firehorse Films.


The company was founded by established filmmakers Venita Coelho and Deepti Datt.

They say, "The philosophy behind FireHorse Films is simple: women first. In the subjects we explore, in the films we make, in the technicians we choose to work with, always women first. Our goal is to become a self-funded, successful, commercial, film production company. We believe in success by the high standards that we set for ourselves. As such, we are an organisation that will seek, always, to work with women professionals of the highest caliber. We believe in raising the standards. Not conforming to them.

"It became apparent, from our experience as women in the film industry, the kind of subject matter - social issues important to us as women - that we would want to explore through film, would not be received well by a largely male-dominated Indian film-finance world. Having considered the hard fact that there are no commercial film companies in India run by women, we concluded what we needed was to create our own platform.

"Our primary aim is to make commercial and documentary films of our choice, dealing with issues important to women, by women filmmakers."

An official release informs that two such projects at FireHorse are Monsters Under the Bed and Bombay Stories. The former written by Coelho is based on her personal experience with paedophilia. The other film is a documentary by Datt, on the reality of five women's lives in a small suburb of the city. Bombay Stories explores the status of women today in the different economic and class segments of urban, post-liberal, Indian society, as represented by a small suburb in Bombay.

Elaborating further on the company initiative they say, "We want to, both, directly and indirectly impact our industry by using part of the profits we accrue from FireHorse Film projects towards providing: a platform for women professionals in the Indian Film Industry; start-up funding and seed money towards developing and realizing projects by women filmmakers; and facilitating internships to encourage women filmmakers in the Indian film industry."

FireHorse Films will participate in and co-organise the Goa International Women's Film Festival. The event will take place from 6-8 March 2004.

Latest Reads
Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

Leading Bollywood actress Anushka Sharma has joined hands with to promote a global awareness movement to save tigers from extinction.

Television TV Channels Factual @ Discovery
Shemaroo Entertainment brings back the Golden Era of Nimmiji

Shemaroo Entertainment’s retro music channel Filmi Gaane launched a compilation of 35 songs of 1950’s veteran actress Nimmi by the name “SUPERHITS OF NIMMI - The Vintage Beauty”.

Television TV Channels Music and Youth
Star India publishes RIO as per TRAI tariff order

After Supreme Court of India gave the verdict in favour of Telecom Regulatory authority of India (TRAI) in the tariff order case.

Television TV Channels GECs and CNBC-TV18 break new ground with launch of educational web series — Mutual Funds Simplified, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business new channel, will launch a new digital series named “Mutual Funds Simplified” on November 13, 2018.

Television TV Channels News Broadcasting
Network18 Digital elevates Ranadeep Chakravarty as marketing head

Network18 Digital, the digital arm of Network18, announced the elevation of Ranadeep Chakravarty to marketing head of Firstpost, News18 and

Television TV Channels People
TiVo Renews Personalized Content Discovery Platform Agreement with Foxtel

SINGAPORE: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Foxtel, Australia’s leading subscription-TV platform, has renewed its license to TiVo’s Search and Recommendation services and will have access to TiVo’s Personalized...

Television TV Channels GECs
Regional becoming the focus for festive advertising

The last quarter of the year is the best season for everyone. The festive rush not only excites consumers but even brands and advertisers. Television viewership increases and the overall growth in advertising also witnesses an uptake during the festive season.

Television TV Channels Regional
TVision technology will complement BARC India’s data: Yan Liu

Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing advertisers, agencies and television networks with the second-by-second data required to understand the effectiveness of television advertising and programming.

Television TV Channels Viewership
Alipay signs 8-year deal with UEFA

Chinese payment platform giant Alipay has become the official global payment partner of UEFA for the next eight years.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories