Television

Pay broadcasters meet on pricing issue

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NEW DELHI / MUMBAI: Today could well be the day that the public have a clear inkling of just what will be their payout if they wish to opt for all the pay channels that are available in a post conditional access rollout scenario. And if initial indications are anything to go by, the total monthly tab will almost certainly cross the "magic" figure of Rs 200 that information and broadcasting minister Ravi Shankar Prasad has been harping upon.

 

Representatives of pay broadcasters from Star India, Sony Entertainment Television India and even Zee Telefilms are meeting at 1:30 pm at the ESPN Star Sports offices in Delhi to discuss a common strategy on the pricing issue. The broadcasters hope to have it ready before they head in for their scheduled meeting at the I&B ministry at 3 pm. One pay broadcaster executive on condition of anonymity said he expected something to evolve today.



Today's all-broadcaster meeting follows confabulations that Star and Sony had yesterday over the same matter. It is reliably learnt that Star had drawn up an initial pricing plan on Monday. CEO Peter Mukerjea and COO Sameer Nair were holed up all day yesterday at the Star offices in Worli, fine-tuning the package.



As far as the price is concerned, whether Star, Sony or Zee, indications are that the total package for each pay bouquet will cost in the Rs 50-55 range, while if a la carte rates are added up it will come to about Rs 70. And the cost of a Star Plus or SET? Around Rs 15, say industry watchers.



Stay tuned for further developments.

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