Television

Cartoon Network to create new toon - gets viewers into the act

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/23/Untitled-1_26.jpg?itok=tusW-H_c

MUMBAI: So far, it has sourced content from Indian animation companies and has begun to speak Hindi at almost all hours of the day. Now, Cartoon Network takes the localisation fetish to new heights.



In an innovative initiative timed to coincide with the rollout of conditional access in the country, Cartoon Network has announced the first interactive contest that will enable viewers to create a cartoon character to be developed into an animation short for the channel. The show in turn will be produced by a local Indian company.



For eight weeks beginning this month, Cartoon Network will visit over 600,000 kids in 600 schools in six cities, selling the Next Big Toon concept, enticing children to pick up pen and paper and apply their minds to creating a unique cartoon character, which could be man, animal, robot or just about anything. Help for the accompanying drawings and storyboard will be available at the channel's website www.cartoonnetworkindia.com.



Among the panel of art experts and teachers culled from around the country, is former UTV Toons president Ram Mohan. Turner Entertainment Network's senior vice president and general manager Ian Diamond says a local Indian animation company will also be given the charge of producing the one off animation short that will be aired on the channel in December 2003. 



"The idea," says Diamond, "is to balance entertainment with a positive way of thinking." Consequently, an integrated marketing plan spanning on-air, online and on-ground events will support the promotion, with associate sponsor Hewlett Packard providing its outlets for participants to download forms, practise their drawings and learn the rudiments of creating an animation character. The Network will also air special interstitials giving tips to help kids create their toon star.



While the targeted age group for the competition is the one between eight and 14, Diamond says with the varied viewership of the channel, even elders watching Cartoon Network are eligible to participate. Five runners up will also have their moment of glory with vignettes on the channel and consolation prizes of a HP Compaq personal computer. The Network has already tied in Joyco as the presenting sponsor for Next Big Toon, while Laughing Cow Cheese, HP Compaq, Kellogg's Chocos and Atlas Cycles are the associate sponsors.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/STAR-BHARAT.jpg?itok=KUZdw1Ld
Star Bharat viewership skews to rural India: BARC and Chrome data analyses

BENGALURU: Star India’s free-to-air (FTA) Hindi GEC Star Bharat was launched on 28 August 2017. Star Bharat is the new avatar of Star India’s Like OK that went off air. The channel has been rocking ratings tables since the very first week of launch under its new moniker.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/breaking-point.jpg?itok=o9MrMh_3
Discovery Channel launches 'Breaking Point: Commando School Belgaum'

MUMBAI: Discovery Channel has launched Breaking Point: Commando School Belgaum, a series of 4 episodes which gives the viewers a glimpse of the thirty-five days gruelling course that the officers must undergo to be a part of India’s Elite Commando Force. The series has been produced by Sparkle...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/star-world.jpg?itok=zwedwX5P
Star World lines up Hollywood A-listers' shows starting 25 Sept

Meryl Streep and Al Pacino, around 10 years ago, debuted on television with ‘Angels in America’ and the media went into a frenzy - ‘Is it the Oscars or the Emmys’, tabloids flashed as they walked the Emmys red carpet! Little did we know that a new-age trend was being set!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Ajay%20singh.jpg?itok=kAtpJZZK
SpiceJet's Ajay Singh may take control of NDTV, latter denies (updated)

MUMBAI: NDTV may change hands as its founders -- Prannoy Roy, Radhika Roy and the promoter firm RRPR Holding -- are facing a CBI probe for allegedly concealing a share transaction. A senior NDTV official, however, told the Hindu that the reports were untrue. Singh, it was earlier reported, will...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/ZEE.jpg?itok=joRzwzAl
Zeel channels continue to rule across genres

BENGALURU: In what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 37 of 2017. Broadcast Audience Research Council of...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Abhishek%20Maheshwari.jpg?itok=bzl-kP5R
Disney pushes brand bindass as it merges with bindass Play, enters OTT space

MUMBAI: It's hardly a week since Disney India rebranded its movie channel UTV Movies, and now the network has consolidated its two channels -- that is bindass and bindass Play. Along with that, in its promise to be omni-present across platforms, bindass will launch an OTT platform for the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/DD_Kashir.jpg?itok=mZBvSFYf
DD Kashir bids: Prime Focus, Beehive, Grasshopper get breather

NEW DELHI: The three agencies which had been shortlisted by Doordarshan to undertake the channel packaging work for its channel DD Kashir can now submit their bid amounts by 29 September 2017.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/kbc.jpg?itok=CMtI933J
Sony Entertainment climbs to second position, Zee Anmol retains lead in two markets

While Zee Anmol retained lead in two markets, KBC-backed Sony Entertainment bagged the second position with high ratings in the urban market. Zee Anmol retained lead in Hindi (U+R) and rural markets, whereas Star Plus led the urban market in week 37 of Broadcast Audience Research Council (BARC)...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Arnab-Story.jpg?itok=_k8ssaP8
English News ratings' slide continues although Republic TV viewership improves slightly

The Arnab Goswami headed Indian English News channel Republic TV has been leading the genre in terms of viewership right from week 19 of 2017, the week the channel was launched.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories