Zee Turner launches "Smart Sellers" training program for cable ops in four metros

NEW DELHI: Further to its drive to educate and inform consumers and partners on the advantages of CAS, Zee Turner Ltd, the distribution arm of Zee Telefilms and Turner International bouquet of channels, today, launched a comprehensive training program for cable operators in Delhi, Mumbai, Kolkata and Chennai.


Titled "Smart Sellers", the training program will be conducted by National Institute of Sales (NIS) in collaboration with Zee Turner executives between 18 June - 10 July, 2003 in the four cities. Zee Turner had earlier this month launched an educative campaign on CAS targeting consumers on all leading Zee channels.

Commenting on the launch of the training program, Zee Turner CEO Sunil Khanna said, "Cable operators have always been an integral part of our business and are our brandambassadors to the consumer. Being the leaders, we felt the need to organize a training program for cable operators since CAS is all set to redefine their role. They will have to directly interface with the consumers on queries on STBs, channel frequencies and price-value proposition of channel bouquets. Thus our training program will equip them with the necessary technical skills as well as help them develop soft skills to service their customers better."

The "Smart Sellers" training program will be held for cable operators in consultation with MSOs in the four metros and is expected to have participation from over 2,000 cable operators. The training program will be divided into the following interactive sessions:

Module on selling skills, which will have role-plays on mapping and identifying pre-sale processes, collection of customer data and self-presentation. This will be followed by a session on developing softer skills for building a rapport with the consumer, accessing the needs of the family and objective handling of customer queries to clarify doubts.

There will also be a separate module on technical details of set top boxes and crisis management.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories