Zee Turner launches "Smart Sellers" training program for cable ops in four metros

NEW DELHI: Further to its drive to educate and inform consumers and partners on the advantages of CAS, Zee Turner Ltd, the distribution arm of Zee Telefilms and Turner International bouquet of channels, today, launched a comprehensive training program for cable operators in Delhi, Mumbai, Kolkata and Chennai.


Titled "Smart Sellers", the training program will be conducted by National Institute of Sales (NIS) in collaboration with Zee Turner executives between 18 June - 10 July, 2003 in the four cities. Zee Turner had earlier this month launched an educative campaign on CAS targeting consumers on all leading Zee channels.

Commenting on the launch of the training program, Zee Turner CEO Sunil Khanna said, "Cable operators have always been an integral part of our business and are our brandambassadors to the consumer. Being the leaders, we felt the need to organize a training program for cable operators since CAS is all set to redefine their role. They will have to directly interface with the consumers on queries on STBs, channel frequencies and price-value proposition of channel bouquets. Thus our training program will equip them with the necessary technical skills as well as help them develop soft skills to service their customers better."

The "Smart Sellers" training program will be held for cable operators in consultation with MSOs in the four metros and is expected to have participation from over 2,000 cable operators. The training program will be divided into the following interactive sessions:

Module on selling skills, which will have role-plays on mapping and identifying pre-sale processes, collection of customer data and self-presentation. This will be followed by a session on developing softer skills for building a rapport with the consumer, accessing the needs of the family and objective handling of customer queries to clarify doubts.

There will also be a separate module on technical details of set top boxes and crisis management.

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