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Govt awaits pay channel prices intimation; Siti, Sony to discuss HITS

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NEW DELHI: Even as the broadcasters are still in the process of "making up their minds" --- as one of them put it --- on the pricing of individual channels, SitiCable and Sony are slated to meet tomorrow to discuss such issues as also whether Sony channels would be available for Zee's headend in the sky (HITS) project.

 

According to information available with indiantelevision.com, a senior official from India's information and broadcasting ministry touched base with some broadcasters on the pricing front today, but did not seem to have got any concrete feedback.



Government sources also indicated that the broadcasters may meet up with ministry officials on Wednesday where it is expected that a pricing strategy may be unveiled.



The problem with the government is that it cannot force the broadcasters to intimate it the prices, as the notification on this clearly states that the cable operators have to display the individual prices of the channels, which means that the broadcasters need to inform the cable ops about the pricing and not the government.



Meanwhile, in tomorrow's meeting between SitiCable and Sony, it is expected that apart from the pricing issue, the issue of HITS and Sony channels being available on the platform would also be thrashed out.



The presence of non-Zee and Turner channels on the HITS platform is important for the Subhash Chandra company to make the project viable and attractive for cable ops too.



Star India in the past has expressed its unwillingness to decide on joining a HITS platform promoted by Zee, even though SitiCable has claimed that Star has not got back to them after the initial parleys.

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