Creative Channel to market Saturday Hindi feature film slot on DD

MUMBAI: The national broadcaster Doordarshan is leaving no stone unturned to ensure that it begins the CAS (conditional access system) era with an advantage and capitalises on the opportunities presented by CAS.


On 14 June 2003, Doordarshan (DD) director general Dr SY Quraishi announced that DD has gone private with the Saturday Hindi feature film prime time slot. Creative Channel, a Delhi-based company, has bagged the mandate of marketing this slot that was hitherto marketed by NFDC (till March 2003).

Creative Channel, promoted by Babbar Chopra, also markets Malayalam films on DD Trivandrum.


Speaking to, Chopra says: "This is the first time we have taken a prime time Hindi film slot on DD National Network. We shall aggressively procure the latest titles; as well as good commercial and meaningful cinema.The market conditions are favourable and we expect to rope in major advertisers such as HLL, Dabur, Paras, Reckitt & Coleman."

Creative Channel has bagged the mandate for one year. The list of titles obtained by Creative Channel includes recent films such as Hum Tum Pe Marte Hain, Jeans, Yeh Tera Ghar Yeh Mera Ghar amongst others. Creative Channel has branch offices in Mumbai, Trivandrum and other major metros.

Addressing a press meet on 14 June at Mumbai's Sun-n Sand Hotel, DD DG SY Quraishi said: "We feel that we can lure viewers will film programming. We have developed several film slots - for instance, the Friday and Saturday night slots. Recently, we have aired several new films - Road (20 June), Dum, Shool, Bandhan, Hera Pheri, Daag - The Fire, Kabhi Haan Kabhi Naa, Anari No 1.

We shall also have film festivals - say a Govinda or a Raj Kapoor film festival. The growing TRPs (nearly 15-20 per cent over various target groups) of feature films shown on DD in the last seven or eight months shows that we are on the right track and viewers are lapping up the fare. However, we shall not shy away from the fact that our viewers would also want different fare - be it old films or meaningful art cinema or cross-over films."

Creative Channel organised the event in Mumbai on 14 June 2003 and invited several ad agency planners and buyers. Media consultancy firm Mideas made a presentation on the advantages of including DD in media plans and also the opportunities in various slots.

Latest Reads
ITW Consulting bags in-stadia ad rights for Ind & Aus tours of SA 2018

ITW Consulting, India-based sports management company, has acquired in-stadia advertising rights for the Indian and Australian Tours of South Africa for 2017/2018. ITW Consulting rights will market and sell these in-stadia advertising rights to non-South African companies and entities.

Television TV Channels Sports
Nickelodeon kid's choice awards 2017

Nickelodeon Kid's Choice Awards (KCA) 2017, presented by Dabur Red Paste, powered by Jolly Rancher in association with Yellow Diamond and Funskool and Apis Honey took place on 15 December 2017.

Television TV Channels Kids
Focus Group to launch Kannada news channel

Focus Group is now focusing on south India with its upcoming news channel Focus TV Kannada News.

Television TV Channels News Broadcasting
Panchal helps Star Bharat top Hindi GECs across genres

Optimystix Entertainment’s Indian comedy sitcom Kya Haal Mr. Panchal on Star India’s FTA Hindi GEC Star Bharat has been amongst Broadcast Audience Research Council of India’s (BARC) weekly list of top-five Hindi GEC programmes in the HSM markets, more so during primetime. In week 49 of 2017:...

Television TV Channels Viewership
&Privé HD celebrates the birthday of the Steven Spielberg

&Privé HD, the English movie channel, presents Club Privé: Spielberg Edition – a curation of five of Spielberg’s best movies exploring different sides of human emotions. The special will air from 18 to 22 December at 11 pm only on &Privé HD.

Television TV Channels English Entertainment
Green Gold’s golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories