| Speaking to indiantelevision.com,
Chopra says: "This is the first time we have taken
a prime time Hindi film slot on DD National Network. We
shall aggressively procure the latest titles; as well
as good commercial and meaningful cinema.The market conditions
are favourable and we expect to rope in major advertisers
such as HLL, Dabur, Paras, Reckitt & Coleman."
Creative Channel has bagged the mandate for one year.
The list of titles obtained by Creative Channel includes
recent films such as Hum Tum Pe Marte Hain, Jeans,
Yeh Tera Ghar Yeh Mera Ghar amongst others. Creative
Channel has branch offices in Mumbai, Trivandrum and
other major metros.
Addressing a press meet on 14 June at Mumbai's Sun-n
Sand Hotel, DD DG SY Quraishi said: "We feel that
we can lure viewers will film programming. We have developed
several film slots - for instance, the Friday and Saturday
night slots. Recently, we have aired several new films
- Road (20 June), Dum, Shool, Bandhan, Hera
Pheri, Daag - The Fire, Kabhi Haan Kabhi Naa, Anari
No 1. We shall also have film festivals - say a
Govinda or a Raj Kapoor film festival. The growing TRPs
(nearly 15-20 per cent over various target groups) of
feature films shown on DD in the last seven or eight
months shows that we are on the right track and viewers
are lapping up the fare. However, we shall not shy away
from the fact that our viewers would also want different
fare - be it old films or meaningful art cinema or cross-over
films."
Creative Channel organised the event in Mumbai on 14
June 2003 and invited several ad agency planners and
buyers. Media consultancy firm Mideas made a presentation
on the advantages of including DD in media plans and
also the opportunities in various slots.
Also read:
"C&S
channels responsible for creating myths about DD: DD
DG Dr SY Quraishi
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