Television

ETC Networks to celebrate anniversaries of its channels

MUMBAI: ETC Networks, in which Zee Telefilms has a 51 per cent stake, will celebrate the anniversaries of its Punjabi channel (3 June) and music-cum-entertainment channel (26 August) at a bash being held tonight (11 July) in Mumbai's Cirkus Cirkus banquet halls at the Lotus Suites. The theme for the evening is 'khaana, peena, mauj, masti, jhatka, matka aur phool timepass' (Eat, drink, be merry, dance, enjoy yourself). Several celebrities, TV industry and ad agency personnel are expected to attend the party.

A press release says that the network will be celebrating its fourth milestone within a short period of four years. It says that "ETC Networks is a success story of delivery and accomplishments."

These milestones include the inception of the first etc channel; the company getting listed at Bombay Stock Exchange; the birth of the "numero uno" regional channel ETC Channel Punjabi; the channels providing a gateway to Bollywood; changing Bollywood and Indi Pop into a trend.

The release also states that the music cum entertainment channel etc has constantly innovated to attract viewers - etc is a music based entertainment channel with music dominating more than 95 per cent of the programming content. The release points out the following:

* etc is "Bollywood Ka No 1 Apna entertainment channel" as it showcases news, views and musical notes from entertainment industry. The channel still has a Indian heart and soul - (Aakhir Dil hai Hindustani)

* etc has managed to combine interactivity with a unique programming mix comprising of film shows, song compilations and religious programmes. The shows are either anchor-based programs or autobiographical presentations, which give stylised presentation of film and pop songs.

* The channel has managed to improvise and innovate its film-based programming mix through interactive travelogue shows - Meri Jaan Hindustan ; musical spoofs - Pandey Pillai-2 ; shows dedicated to the stalwarts of Indian cinema - Baaps Of Bollywood; celebrity shows It’s My Pasand, Chit Chaat ; and topical shows on the Indian film industry - On Air; compilation shows such as Geet Gaata Chal, Mix Masala, Pop Unlimited, Pop Out, Pop Naka, Made In India Hit List, Maal Gaadi, Sun N Dance and Mega Dance Mix.

* The channel also has a record-breaking show on astrology - Kahani Kismat Ki - anchored by Arya Guru Bhagwan Das Ji. This is the only show on astrology to have completed more than three very successful years on one channel.

* The channel has fared well as evident by the monthly average data pertaining to various music channels for the three consecutive months. According to TAM’s channel share analysis for the month of May 2003 (15 + minutes and 4+ age) etc has largest channel share of 29 per cent with MTV at 26 per cent; Zee Music at 9 per cent; B4U Music at 13 per cent; CMM at 8 per cent; and Channel [V] at 15 per cent. The channel etc also claims to have "the highest reach of 14 in Hindi speaking markets and nine in the all homes markets."

The release also says that "ETC Channel Punjabi is undoubtedly the market leader in its own regional segment". The channel's positioning revolves around "Dil Apna Punjabi".

TAM data (30 March to 26 April for time period of 15 minutes plus) indicates that the channel's share average is higher than competitors - ETC Channel Punjabi has the top place with 67 per cent channel share; Alpha Punjabi has 9 per cent channel share; Balle Balle has 15 per cent; DD Punjabi has 5 per cent; Lashkara has 4 per cent.

etc is beamed from Thaicom 3 and is a free to air digital channel. The release says that etc is watched by more then 30 million households.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/republic.jpg?itok=o0PjOXHF
HC rejects TV Today plea against publishing Republic TV's ratings

The high court on Thursday evening rejected TV Today's plea against Republic TV, channel sources told indiantelevision.com.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Guest-Coloum-Story.jpg?itok=a9rnMijr
GUEST COLUMN: Is The Current News Dumbing Us Down?

“Sonu Nigam Quits Twitter!!”flashed on my TV screen today morning. We obviously thought this was worthy of coverage at a national level, because the ‘breaking news’ kept playing in loop for a considerable period of time. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Republic-02-Story.jpg?itok=O83ztOyx
Republic TV continues to lead English News genre in week after debut

Republic TV claims to have cornered a viewership of 49 per cent for week 20 of 2017 (Saturday 13 May 2017 to Friday 19 May 2017) on its channel.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Vinit%20Thakkar.jpg?itok=aeaZjw86
Universal Music India promotes Vinit Thakkar as SVP

MUMBAI: Universal Music India has announced that Vinit Thakkar has been promoted to senior vice president, Universal Music India. Universal Music India is part of Universal Music Group, the world leader in music-based entertainment.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Poorna.jpg?itok=L8uHcmrS
Tata Elxsi VFX creates Mt. Everest's vastness for Bose’s 'Poorna'

MUMBAI: Tata Elxsi, a leading design company, has collaborated with filmmaker Rahul Bose, to provide world-class VFX for Poorna - a biographical adventure film based on Poorna Malavath, the youngest girl to climb Mount Everest at the age of 13 years 11 months.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Kannada%20TV.jpg?itok=s70TMaR4
Colors launches finite series on Kannada TV, love triangle blossomed on Bigg Boss

MUMBAI: Television experience in India is evolving at an exponential pace, so is the need for revolution in the offerings by entertainment providers. With the increasing appreciation of finite series on Indian television, viewers’ have developed an affinity towards the format, leading to a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/indian%20football%20team.jpg?itok=WBBEFfZa
Star Sports to air Nat f'ball till Mar '18, Hotstar to live-stream international fixtures

MUMBAI: Star Sports is now prepared to telecast India team's games starting with a friendly match against Nepal on 6 June. All India Football Federation (AIFF) and Football Sports Development Limited (FSDL), its marketing partners, have shared the national football team’s yearly fixtures. The...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/np.jpg?itok=R_GCbjai
SPN India to feature in SPE growth in 2018

Sony Corp (Sony) had an investors’ day on 23 May 2017 pertaining to the results for its financial year ended 31 March 2017 (FY-17). It its investor presentation, the company has forecast 12.7 percent growth in revenue of its Sony Pictures Entertainment (SPE) group to $9,346 million for fiscal 2018...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/Republic-02-Story.jpg?itok=gEHc2QVe
Republic TV insists it's FTA, DTH platforms to charge subscribers for viewing?

Republic TV continues to make news even as it reports views and news. Touted as the country’s truly free-to-air (FTA) news channel, however, what is surprising is that some DTH platforms have put a price on the channel and started charging subscribers accordingly a little over a fortnight after...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories