NDTV 24x7 to build weekend viewing with three new launches

MUMBAI: Prannoy Roy's NDTV is seriously buttressing its weekend programming.

Close on the heels of Hindi sibling NDTV India announcing the launch of three new weekend shows, English language NDTV 24X7 has lined up three new additions to the weekend programmes to be launched this month.

After the popular weekend shows- We the people, Walk the Talk, and BIG Fight , 24x7 is launching I to I, 24 hours, and The World this Week to strengthen the slot.

1 to 1 is a half-hour show that will premiere on 13 July (Sunday) at 9:30 pm. According to a company release, the weekly show is a first for Indian television in that celebrities will interview themselves. In a unique face-off between a performer and his or her alter ego, the show promises to offer different facets of a public personality. Flagging off the first episode with Vivek Oberoi, the show will tackle his private persona and take a peek at his deepest secrets and emotions, claims the release.

Next in line is 24 Hours, that will be launched on 19 July (Saturday) at 6:30 pm. A contestant will be given a chance to share the challenges and triumphs of a life completely different from his or her own, for 24 hours. Be it dancing all night with a folk performer in Kerala or celebrating the arrivals of newborns in a government hospital in Rajasthan, the show claims to give the contestant a chance to be someone else.

The last launch for the month is The World This Week, which will be back with its original anchor Dr Prannoy Roy on 25 July (Friday) at 9:30 pm. Brought back by popular demand, the show will take a look at international events from an Indian perspective. The show will put forth the impacts of foreign events on India, says the release.

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