Madhavi Mutatkar turns independent software producer

MUMBAI: Former Zee TV president and Doordarshan longtimer Madhavi Mutatkar is back to her first love, content creation. 

Mutatkar has launched an independent production company, Impact Vision, that is in the process of creating at least three serials for DD Sahyadri. Mutatkar, who was with Doordarshan Mumbai for over 15 years before moving on to Zee TV, where she helped launch nine channels, is now working on a series that focuses on children and habits shaped during their formative years. The Marathi series will have a celebrity talking about his or her own childhood habits, followed by a dramatised version of bad habits and their aftermath. "A mix of reality and fictionalisation is important for a child to imbibe values," says Mutatkar. 

She has already finished shooting two docudramas that are to be aired shortly. One on Savitribai Phule, the pioneer of women's education in India and the other portrays the life of Sane Guruji, the pioneer of children's literature and education.

Another serial due to come up shortly on DD Sahyadri, deals with parenting in the present world. Instead of panel discussion on the subject, the series will cover touchy topics like sibling rivalry and puberty through short stories. Each episode could have a child psychologist or an eminent personality from the field of child development as an anchor, says Mutatkar.

She has also finalised a deal with DD Sahyadri to create a series on the stories of women victimised at home and work, in association with the Maharashtra State Commission for Women. Tentatively titled Saakshi, the show is likely to be a DD inhouse production.

Impact Vision is also set to launch an English feature film, based on a 'very Indian theme'. Scripted by Gajra Kottary, the film is essentially aimed at the international market, says Mutatkar. Scheduled for a 2004 launch, the film will either be dubbed in Hindi or shot as a bilingual movie, she says.

Impact Vision, founded by Mutatkar, is also currently working as a media strategist for corporates, conceptualising and creating television campaigns for the companies it works with.

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