Television

Zee plans to brand Sundays as fundays

MUMBAI: It's time for some action packed Sundays at Zee.



Zee TV has two new launches, XYZ and Khel Khel Mein, that will debut on 13 July. Zee Television president Apurva Purohit also hints that the channel will soon be launching a 'high voltage emotional drama' Awaaz in August.



Bond anyone: Shekhar Suman as X in XYZ

The original Mr. Television Shekhar Suman will be juicing up the programming line up as a crime buster in a detective serial XYZ at 11 am. Close on its heels is another launch,Khel Khel Mein, a family game show hosted by actor Rajeshwari and directed by Antakshari's Gajendra Singh that will be aired at 11:30 am.

While XYZ is a mega budget bonanza that is extensively shot in India as well as foriegn locales like Thailand and Singapore, KKM is shot at participants' homes.

A joint venture by entertainment company Wizcraft and the Harish Ghai promoted Ghai Films, XYZ was launched on 9 July at a media conference at Mumbai discotheque Velocity. Speaking to indiantelevision.com on the occasion, Purohit said: " We plan to make Zee a complete entertainer. While we are already catering to women, men, youth to a certain extent, children's programming was something that we needed to build on. XYZ is a step in that direction. Khel Khel Mein is a simple game show; no gizmos, just pure family fun."

The X Y and Z of the show



While Shekhar Suman, the star of the show said: "Of late, I have been rejecting offers but XYZ really caught my eye. Right from the name, there was nothing stereotypical about it plus it made me look great."

As for producers Wizcraft, barring the dance show Razzmatazz that aired on Zee in 2001, XYZ is a sort of debut venture to provide television content. According to Wizcraft director Viraf Sarkari: "The target audience for this show is 6-60. We have Z aka Zorro the dog for children, beautiful detective Y alias Yamini for the daddies and X played by Shekhar... well, he is for everybody. It is a debut venture of sorts, I am positive that it will catch on in a big way as it is a complete entertainer." When queried about the budgets for the show, Sarkari said: " We had a tight budget. Despite the show being shot at overseas locales along with extensive gadgetry, we never went overboard. The budget is definitely high but not unnecessary."

The champ with his fans

Though XYZ as an inclusion in the programming line up is big, Zee hasn't really gone in for a publicity blitz. According to Purohit: "We thought we would rather let our content speak for itself. While we went for extensive media coverage for our Thursday Premiere or Friday blockbuster slot, XYZ is one show that we believe will catch up with the audience in due time. You have to see it to like it." Sarkari added: " The show is designed to be popular with kids and looking at the pester power, it is bound to change the Sunday morning viewership".

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories