Television

Leisure, entertainment rank low in US citizens' priority list

MUMBAI: The latest Harris Interactive? survey data suggests that entertainment is pretty low on the priority list of the US citizens whereas healthcare and education rank much higher.

These are the results of a nationwide US poll of 3,462 adults surveyed online between 19 and 27 May 2003, with the same methodology used by Harris Interactive to predict the 2000 US elections with great accuracy.

When asked which of eight major segments of the economy should be the highest priority for future growth, most people picked health care (34 per cent), education (29 per cent), or defence (27 per cent). Very few people picked any of the other items namely housing (four per cent), food (three per cent), automobiles and transportation (one per cent), clothes (less than 0.5 per cent) or leisure and entertainment (less than 0.05 per cent).

When people were asked to give both their first and second choices, the same three areas of spending topped the list, but the gaps between them widened somewhat. Fully 67 per cent pick health care as their first or second choice, 53 per cent pick education and 46 per cent choose defence.

Harris Interactive (www.harrisinteractive.com) is a worldwide market research and consulting firm best known for The Harris Poll?, and for pioneering the Internet method to conduct scientifically accurate market research. Headquartered in Rochester, New York, US, Harris Interactive combines proprietary methodologies and technology with expertise in predictive, custom and strategic research.

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