Television

Govt firm on zonal rollout plan, "honeymoon period" effective till December

MUMBAI / NEW DELHI: Responding to the reservations expressed by some quarters over its proposed zonal conditional access rollout plan, the government today appeared to rule out any further modifications.

The government has stated that the "honeymoon period" or the interim migration period would be effective till December by when "the calibrated area-wise rollout" would be completed in the four metros.

Addressing select journalists, I&B minister Ravi Shankar Prasad said, "Every effort would be used to make sure that the CAS rollout is smooth." Prasad added that the government would be setting up dedicated consumer courts to address cable-related cases. This new initiative on the part of the government is the outcome of a meeting Prasad had today with the Delhi Resident Welfare Association (DRWA), an umbrella body representing 126 resident associations in the capital.

DRWA representative Yogeshwar Prasad said, "We have concerns that need to be addressed, otherwise we are pro-CAS. What is bothering us is the way CAS is being sought to be implemented, as of today."

While the government maintains that all stakeholders had agreed to it (no consumer groups it needs noting), it is not just the Mumbai cable ops that are not exactly ecstatic about zonal rollout as presently laid out.

The pay broadcasters are all saying that the zonal rollout plan is fine but have a problem with the "free time" being given to areas such as Zone D (fourth and last zone) in the rollout plan, which benefit from the FTA pricing incentive plan for a full four months, while those in Zone A for instance will have only a month's grace period.

According to the information and broadcasting ministry however, the stakeholders had agreed, among other things, on the following:

* Cable operators will charge only Rs 72 per month plus taxes for all channels, including all available pay channels, from all cable TV customers from 1 August onwards.

* The period between 14 July and 31 August will be used primarily for creating consumer awareness about CAS, procurement of set-top boxes by cable operators and MSOs, and for broadcasters of pay channels to conduct promotional campaigns.

* Each of the four notified metro cities (Delhi, Mumbai, Kolkata and Chennai) would be divided into four zones for the purpose of staggered rollout of the addressable system of transmission of pay channels.

* From 1 September onwards in Zone A in each metro, pay channels can be watched only with the use of STBs. Pay channel consumers in this zone will be charged, in addition to the price of the basic tier plus taxes, only for the individual channels of their choice as per the pre-announced rates set for them.

Consumers of free-to-air (FTA) channels, who will not need an STB, will be charged only Rs 72 per month plus taxes. In zones B, C, and D, cable operators will charged only Rs 72 per month plus taxes for all channels, including all available pay channels.

* From 1 October onwards CAS will take effect in Zone B in each metro, while in zones C and D subscribers will pay only Rs 72 per month plus taxes for all channels.

* And so it follows in Zone C from 1 November onwards and Zone D from 1 December.

Star India COO Sameer is not just worried about the subscription hit that the channels will take but also about possible complaints from residents in the earlier designated zones that they will not enjoy the freebies to the extent that those in the later designated zones would. Nair further states that the longer the period that consumers get to enjoy the free viewing period, the greater would be their resistance to getting onto the STB bandwagon after the "honeymoon" ends.

Speaking about the STB rollout, Nair said that while channels could do on-air promos it was the MSOs that held the key to box offtake. Whether or not consumers start buying boxes would depend on the kind of packages that were drawn up, says Nair.

The MSOs meanwhile, say while it is they who are taking the biggest hit in revenue terms, it is the broadcasters that are hogging all the media sympathy. The phased rollout will at least protect ad revenues for the broadcasters, but the MSOs will find it extremely difficult to extract any share from the last mile operators from the FTA subscription revenues, is their grouse.

Meanwhile, a top executive from a major broadcasting company reportedly met senior I&B officials today and during the discussion reportedly raised doubts about the infallibility of the mechanism for the purpose of billing under CAS.

The ministry has decided to get the standard specified for this purpose by the Bureau of Indian Standards, reports say.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/zee.jpg?itok=em5ZBwe8
Zee Cafe targets 20-40-yr-olds with BBC First drama

MUMBAI: Zee’s English entertainment channel Zee Café has partnered with BBC Worldwide to bring award-winning premium British drama to its audience. Starting from 26 June, the channel will host BBC First content block with 11 new shows set to air every weeknight at 10pm time slot. The channel has an...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Dhimant%20Parekh.jpg?itok=7Qv1DKpo
HistoryTV18: #BossWomen to tell stories of Indian women

NEW DELHI: #BossWomen, a weekly video series showcasing the stories of extraordinary Indian women, has commenced telecast on HistoryTV18. The programme is part of a first-of-its-kind digital collaboration with disruptive tech-media platfvorm The Better India. The first episode is on with the story...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/DD-800x800.jpg?itok=mThViP0X
Doordarshan: Soaps & travelogues make Arun Prabha shortlist, presentations early July

NEW DELHI: The producers of the 390 proposals in nine genres which have been shortlisted for soon-to-be-launched DD Aruna Prabha for the northeast have been asked to make their presentations in DD Headquarters in Delhi from 6 to 10 July. All the shortlisted productions are in the commissioned...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Virat-Kohli-800x800.jpg?itok=8Zi6rB7w
UCWeb: Cricket viewership soars 230%, Lucknow, Pune, Bhopal, Delhi & Mumbai see max traction

NEW DELHI: Consumption of Cricket-related content exceeded 0.75 billion on UCWeb Platforms - UC News and UC Browser, for the latest edition of IPL 2017 and the recently-concluded ICC Champions Trophy 2017. According to a data report titled Insights into India’s Cricket Frenzy released by Alibaba...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Gangaa.jpg?itok=GKIrKUYV
Child widow Gangaa to show her indomitable spirit on Zee Anmol

NEW DELHI: ‘Gangaa’, an inspiring story of a child widow with an indomitable spirit and the will to survive, is commencing telecast on Zee Anmol from 28 June 2017 at 7:30 pm. Determined to live life to the fullest and claiming what she believes is rightful, Gangaa’s character personifies the face...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/wwe.jpg?itok=5vHamDjc
WWE Sunday Dhamaal on Sony MAX & TEN 1 from 25 June

Sony Pictures Networks India (SPN) and WWE have announced the launch of a new weekly show in Hindi, WWE Sunday Dhamaal, featuring the best action and family-friendly entertainment from WWE’s flagship programs Raw® and SmackDown® beginning this Sunday, 25 June from 6.00 p.m. to 8:00 p.m. on Sony MAX...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/star-chaina.jpg?itok=Q7VTlFTr
Canxing-Star China's 'Brilliant Chinese' co-developed with Syco rated week's top show

Canxing - Star China vice-president of Lu Wei has announced ratings of its new original talent show Brilliant Chinese-Path to Glory. For the past two weeks, over 120 million people have watched episodes 5 and 6 of the series, earning a 4.2% market share, and this week officially ranked #1 across...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/freeedish.jpg?itok=TYKcruCb
FreeDish auction on 4 July, different reserve prices for GEC and news

Doordarshan’s FreeDish is all set for its 36th e-auction on 4 July 2017, after an auction on 25 May turned out to be a damp squib though two TV channels came on a pro rata basis.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/GEC-SONY-Story.jpg?itok=qYoG4tDf
GEC: Sony Pal dethrones Star Plus & Sab TV surprises at 2nd position

Sony Pal emerged as the number one channel in GEC (U+R) space pushing Star Plus to the number two position in week 24 of BARC's all-India data. In the rural market too, Sony Pal led the segment. In the urban market, however, Star Plus retained its leadership and Sab TV jumped two slots to emerge...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories