Hallmark to lure viewers with few chuckles; courtesy 'Sitcom slot'

MUMBAI: It's time for some happy weekdays at Hallmark.

Starting today, 1 July, Hallmark Channel will be featuring sitcom slot every Monday to Friday at 6 pm and at 9:30 pm. With award-winning comedy Mad About You and My Big Fat Greek Life- a spin-off from the movie My Big Fat Greek Wedding on the programming schedule, the channel will be packing some laughter in its current line up.

A 24- hour family entertainment channel, Hallmark has been airing movie premieres, primetime features comprising Hallmark original movies and theatricals. It has also been consistently airing drama series, but with the recent programming acquisitions the channel will be providing a complete entertainment package.

First on the line is an award winning comedy Mad about you featuring Paul Reiser and Helen Hunt as Paul and Jaime Buchman a recently married couple in New York City. The channel will be airing the show every Monday to Thursday at 6 pm and 9:30 pm.

The series takes a peek into lives of Paul - a documentary filmmaker - and Jaime - a public relations official. The duo has been married for five months and struggling to establish the ground rules of their life together in a Manhattan apartment. It is a 'behind the closed doors' look at lives of two radically different individuals Paul and Jamie, as they deal with relationships, careers, in-laws, domestic dilemmas and eventually parenthood. The series that explores the quirky little moments that all couples shares has bagged over 16 Emmys among other accolades and has also acquired the reputation of being one of television's most well written, funny and thoughtful sitcoms.

With the show already on Zee English and garnering the channel good eyeballs, Mad about you might just do the trick for Hallmark. The second debut, meanwhile is a sequel to the hit feature film My Big Fat Greek Wedding. With Golden Globe, Academy Award nominee Nia Vardalos essaying the role of the protagonist- a Chicago woman, Nia, from an old-fashioned Greek family, the serial had almost 23 million viewers tune-in when it premiered in the US.

Marking its debut in Asia, the weekly will be premiering on 4 July and pick up where the movie left off. Nia, the protagonist, returns from her honeymoon with her decidedly non-Greek husband (a teacher played by Thomas Miller) to face her big, loving albeit meddlesome family with loads of laughs.

Latest Reads
Green Gold’s Golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories