B4U Music to build brand with different programme genres

MUMBAI: B4U Music, hitherto a quiet player in the music channel segment, is bustling to make its presence felt among the plethora of me too music channels.

The channel will introduce ten new shows which will cater to a wide spectrum in the next ten days. From night clubs to looking at issues affecting those in the 15-20 age bracket, the new line up promises something for everyone.

This is not all. B4U has also undergone organisational changes. Ravi Nair, who used to earlier head B4U Movies Worldwide has also taken charge of the music channel a couple of months ago after B4U Music head Kalyan Sunderam quit. Similarly, Yugandar who used to be in charge of the creative for the movie channel is now also overseeing the music channel.

Speaking to about the new programme initiatives Nair says, " In terms of concepts these shows are very ambitious. An Indian music channel has not tried such shows."

About the target audience, Nair points out that any music channel looks at an audience in the age group 15-35. B4U Music however also targets people upto 44. As far as a shift in direction, is concerned Nair says," We are looking at the area of property building rather than just being known as a channel that airs music based shows. We are looking at getting into more interactive programming. While the logo will not change, the channel will have a more international, vibrant look."

Dwelling on channel share, Nair says, "The share of B4U Music has gone up. We are fighting along with Channel V for the number three spot. In some areas, they are strong while in others we hold the edge. Six months back, our share was in the range of 0.30. Now it is 0.50. We see a spurt in viewership mostly in the mornings. It starts coming down at four and after six in the evening the general entertainment channels take over. In the North, B4U Movies is 1.10."

As far as B4U Movies was concerned, Nair says that for six months it hadn't gotten into acquiring big ticket releases. Now however it was looking to at acquisitions. He refused to divulge the names of titles, however, that were being examined. B4U has a tie up with iDream Productions. He also mentioned that the broadcaster was in talks with Saregama India which has just entered the area of film production. B4U is not looking at concentrating too much on making films that will go straight away onto television. "Film branding basically happens in theatres. So we will work with producers looking to make releases for the silver screen" Nair says.

As far as interactive measures are concerned, Nair feels live interactivity is some time away from the broadcaster. Right now it would be recorded. This will happen a couple of months from now. Asked if any on-ground events were in the pipeline, Nair says, " Most of the shows that we are producing have the potential to become on-ground events." Nair hinted that an onground event centred around a show would start a month after it had gone on air.

As far as ad revenues are concerned, Nair says that ad revenues for the music channel were better than those for the movie channel. On the pay front, B4U Movies is slowly picking up. Post CAS the price would stay at Rs. 10 while B4U Music would continue to be free to air. 2000 boxes have been seeded for B4U Movies in six months. For B4U Music there are 3000 boxes.

Elaborating further on CAS Nair said, "I don't think that anyone has an answer to CAS. The Indian market is very complex and it is very easy for us to say that the government does not know what it is doing. The Rs. 72 for all channels is only a temporary measure and viewers should not expect all channels to come free. Entertainment should not be treated as a necessity," Nair says.

Watch this space for further details about B4U Music's new programme initatives.

Latest Reads
Disney-Fox deal expected to happen on Thursday: CNBC

The Walt Disney Co. is expected to close a deal valued at $60 billion to acquire much of 21st Century Fox's assets, according to a CNBC news report. The two companies are likely to announce the deal on Thursday.

Television TV Channels News Broadcasting
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories