Television

Full house at indiantelevision.com's CAS Summit

Mumbai: CAS stands for confusion, anarchy, stupidity. That is the way media expert and former Star India ad sales head Raj Nayak described the CAS conundrum in comments made during one of the key sessions of India's first National CAS Media Summit held this evening at Mumbai's Hyatt Regency Hotel.

In a day that saw major developments on the CAS front in Delhi, the summit organised by indiantelevision.com saw a full house with 275 attendees that included media planners, ad sales, marketing and distribution teams from the different channels. In all 28 distinguished panelists made presentations on the broad theme "Advertising Meltdown: A CASe of Conflict." 

The attendance was a clear indication of just how much interest the subject holds despite all the uncertainty that still surrounds CAS. While no clear-cut answers could be drawn, the Summit served its objective of providing a platform for the various constituents of the cable and satellite television industry - broadcasters, cable TV operators, media professionals, advertisers, analysts - to discuss and understand the impact of the rollout of conditional access systems on television advertising spends.

The Summit had a mix of presentations, panel discussion and set top box demonstrations by Multi system operators, advertisers, media professionals, television professionals. A cross-section of industry including Sab TV's Kanta Advani, DD's Mumbai director Mukesh Sharma, Zee Cinema's Yogesh Radhakrishnan, TV Today's G Krishnan, Broadband Pacenet India CEO S Ravindran, OTS Update's Hemant Diwete, TAM Media's LV Krishnan, amongst others participated in the forum as speakers and panelists.

Among the topics that were covered at the Summit: Pay TV Channels: Will advertisers flee, FTA Channels: will they rake in the moolah, Cable TV Channels: A Hidden Opportunity, Innovation: The Name of the Game in a CAS environment.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Times-now.jpg?itok=ubBwhZqG
BARC week 48: News space witnesses drop in viewership

MUMBAI: Times Now witnessed a further decrease in its ratings though it remained as the undisputed leader in the English News space. The players in the English News genre witnessed mixed ratings this week.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Kartikeya-Sharma_0.jpg?itok=mQiO2fLw
'Prima-facie reputation maligning': HC stays India News ratings suspension; BARC India reacts with confidence

MUMBAI: Describing the suspension of India News ratings by BARC (Broadcast Audience Research Council India) as ‘arbitrary and illegal’ by an order dated 6 December, 2016, the Bombay High Court stayed the suspension of BARC ratings of India News. The court has stated that the suspension and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/chrismax_0.jpg?itok=EMAukBYp
'This Is Us' Christmas special on Star World Premiere HD

MUMBAI: With Christmas right around the corner, Star World Premiere HD is all set to play Santa with the mid-season finale of This is Us. Titled Last Christmas, the episode will air this on 10 December at 10 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/motu-patlu2.jpg?itok=hUHObclL
Motu Patlu slips; Nick maintains lead: BARC week 48

MUMBAI: Going by Broadcast Audience Research Council (BARC) India's all India (U+R) data for week 48 in NCCS All 4-14 Individuals category, Cartoon Network's Bhoot and Friends displaced Motu Patlu at the number one position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/WION-Team1_1.jpg?itok=6E4lffoP
WION launch now formal; lists marquee shows

MUMBAI: After its soft launch in August this year, Zee Media Corporation Limited (ZMCL) English News Network, WION – World is One News has now been formally launched. Its formal launch with is followed by rolling out of a major marketing campaign aptly titled WION – Be One With the World.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Creative-Image---Creed.jpg?itok=op5ZyDqH
Rocky is back with Creed premiere on Movies NOW

MUMBAI: Sylvester Stallone in his finest performance as Rocky Balboa will smash your TV screens with the TV premiere of 'Creed', this Sunday, 11 December, at 1pm and 9pm, on Movies NOW. For all action movie enthusiasts, the fight for the remote control would be well worth it with this Blockbuster...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Siddharth-P-Malhotra-800x800.jpg?itok=DLkntjNW
Malhotra's Alchemy to launch five shows in '17

MUMBAI: One show old in the television industry, the name Alchemy Productions might sound new to the world but the person leading the production house is definitely not new. His production house plans to launch five show in 2017. Director-producer Siddharth P Malhotra has been in the industry for...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Ary-news.jpg?itok=iSuCoqa2
ARY News asked to pay INR 1.58 cr to Geo TV as compensation

MUMBAI: A legal rift raging between two big media groups in Pakistan -- ARY News and Geo TV -- settled recently in a British Court. ARY News lost the legal battle and will have to pay approximately INR 1.58 crore compensation to Geo.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/star-sports.jpg?itok=E4E8tvl_
Star Sports continues to make cricket bigger; India-NZ ODI series highest rated bilateral ODI series in three yrs

MUMBAI: Star Sports builds cricket further and strengthens its popularity at a pan-India level making the India-NZ ODI series as the highest rated bilateral ODI series in the last three years.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories