Multi-system operator (MSO) Broadband Pacenet India (BPI) which recently launched sophisticated indigenous set top boxes that include features like peoplemeters and ethernet output to enable Internet surfing, has asked for three transponders on the Insat 3 C satellite, with an option open for two more transponders.

According to Broadband Pacenet India CEO S Ravindran, the company is aiming to become 'primarily a HITS player' in India. For ZTL, which has thus far been the only player in the arena, this spells serious competition. Ravindran was speaking on the sidelines of the National CAS Media Summit, organised by Indiantelevision.com in Mumbai on Friday.