Television

Zee Turner announces a la carte prices

NEW DELHI: Zee Turner Pvt. Ltd has conveyed to the government its a la carte price with the promise that in every city where CAS is being sought to be implemented, subscribers would be given discounts on their most-preferred four to five channels and the package would work out to around Rs 55 per month for the Zee Turner channels

 According to Sunil Khanna, chief executive of Zee Turner, a 74:26 distribution joint venture between Zee Telefilms and AOL Time Warner company Turner International India, "The logic behind the pricing is that we think consumers have few preferred channels, which differs from city to city, and those channels should be given to them at an affordable rate. We will work out the package in such a way that the preferred channels' package would cost around Rs 55 for a consumer."

The a la carte price of the Zee Turner channels, according to Khanna, are Zee TV Rs 25; Cartoon Network, Zee Cinema and CNBC India Rs. 20 each; Zee MGM Rs. 15; Zee News and Zee English Rs. 10 each; CNN, Reality TV and Alpha channels Rs. 5 each and Trendz Rs. 10.

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