|
As per the recently released TAM media report for Hindi
speaking markets in Cable & Satellite households with
viewers from all age groups, Sahara Manoranjan has recorded
viewership ratings of 103 GRPs.
Sahara's publicity and PR VP Pria Raj says, "It is
interesting to note that three metro cities in the Hindi
speaking markets have contributed 44 per cent to the
total viewership. The West Zone has contributed 68 per
cent followed by the North Zone with 21 per cent and
the East with 11 per cent."
Zindagi... Teri Meri Kahani with a TVR of 1.6
followed by Ankhen with 1.5. Hindi blockbuster
movies like Pyaar Diwana Hota Hai and Shararat
have also contributed to the gain in viewership.
It is also giving the three major broadcasters Star,
Sony and Zee a beating in the kids segment. Just
Kids, the popular children’s programme on Sahara
Manoranjan anchored by Yash Pathak, currently showing
animation series Jungle Book and Simba, the
Lion King, is the most watched children’s programme,
way ahead of Star Plus, Sony and Zee, says the channel,
quoting Tam data for the week ended 21 June c&s homes
4-14 Hindi speaking markets.
|