| In the absence of any written agreement
amongst the various stakeholders of the industry, the monthly cable
subscription fee is unlikely to come down to around Rs 100 from the
present level during the transition phase of conditional access rollout
or the honeymoon period, contrary to what was being said earlier.
Admitting very much to such a scenario, an Information and Broadcasting
ministry official said today, "Since there is no written agreement
on reduced rates (from 1 August), it's assumed people would pay
what they are paying now."
Sometime back when the Prime Minister's Office (PMO) had to step
in to sort out the knotty issue of CAS implementation, it was being
said - even alluded to by I & B minister Ravi Shankar Prasad
then - that from 1 September, CAS would be rolled out in the South
zones of the four metros of Kolkata, Mumbai, Delhi and Chennai.
In the interim, the government had pointed out that from 1 August,
all cable homes in the four metros would pay the basic tier rate
for the service including pay channels till the time addressability
was successfully rolled out in all the four zones of the metros.
The reason being given for this was that the broadcasters would
not charge subscription money from the cable fraternity.
The dispute arose when broadcasters said they would waive the subscription
revenue only for the month of August and that too if the cable operators
cleared all pending dues by July-end. The cable operators have not
acted on this front, it seems, while the government had earlier
insisted the honeymoon period would last till December, the period
for completing the rollout.
"There were some conditions that the broadcasters had put
forward that don't seem to be happening," the official said.
Both the broadcasters and the cable fraternity had their own points
of view. While the former insisted it would take a hit amounting
to millions of rupees by waiving subscription money during the honeymoon
period, the cable operators too claimed that they would be financially
hit by giving the service at such rock bottom price.
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