Star Plus switching production on two UTV shows

MUMBAI: Star Plus is trying out a completely new treatment for two of its shows, which are not doing too brightly (by its standards) on the TRP scales. 

Children's serial Shaka Laka Boom Boom is being taken from UTV and given to fledgling TV software producer Rose Movies for a trial 30-episode run.

The Goldie Behl - Shrishti Arya promoted Rose Movies has thus far produced only one serial, Lipstick, for Zee. The serial has obviously worked for the channel which has recently granted it a 100-episode extension. Now Star Plus seems to have extended its confidence to the production house by entrusting it with SLBB. The kids' serial is hovering at a TVR of 3.2 (TAM data for the week ended 12 July), while rival Sonpari , also on Star Plus, is well ahead with a TVR of 5.6.

Arya is understandably excited about SLBB, the first time the production house is dealing with kids. Shooting commenced some days ago, and the first of Rose Movies' efforts will be seen by the middle of next month. Arya restricts herself to saying that Star has assigned her a certain number of episodes of SLBB so far and that her company will also be doing Jeet, the next big serial to launch on the channel after the forthcoming Saara Akash. 

Star Plus, it is learnt, has also decided to pull out Shagun from UTV's care and take it under its own wing. While the other UTV afternoon soap on Star Plus, Bhabhi rakes in ratings of the likes of 5.9 (TAM data for the week ended 12 July ), Shagun has garnered 3.6 for the same period. Star, it is learnt, plans to make future episodes of the serial in-house. The new arrangement takes effect from 18 August, according to informed sources. 

"It is an arrangement we are discussing with UTV," is all Star India vice president, content and communications Tarun Katial would say when contacted. Attempts to contact UTV director Zarina Mehta for her comment were unsuccessful.

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