The desi flick starring Rahul Bose and Konkona
Sen Sharma garnered a TVR of 1.19 against HBO's 0.11for the Julia
Roberts' starrer on July 12 at 9:00 p.m. Star Movies also claims that
Mr and Mrs Iyer got a reach of 7.35 per cent against Erin
Brokovich's reach of 2.99 per cent and shares were 5.24 per cent
against HBO's 0.49 per cent (TAM Base: C & S AB, six metros).
Mr and Mrs Iyer, especially in Mumbai and Kolkata, got high
ratings with a TVR of 1.93 and 1.76.
Star Movies claims to have a primetime audience share of 1.25 versus
0.97 for HBO, 0.42 for Zee MGM, 0.39 for AXN and 0.03 for Hallmark
(TAM, C&S AB, 6 metros, Period : 1st June - 12th July). |
