While speaking to indiantelevision.com, Gaylords Publications editor printer and publisher Bijay Kumar Jain says: "The channel will only be available in the suburban region of Andheri (K ward) and nowhere else in Mumbai. We are in talks with several cable operators and multi system operators such as Win Cable, INCableNet and Seven Star. We shall be airing four one hour news broadcasts at different times of the day." Jain has appointed 25 people on the team for the news channel - over and above those who work for the print publications.

When asked about the reason for the foray, Jain adds: "Through our print publications, we have been highlighting the problems faced by the residents of Andheri. We shall extend this concept to the broadcasting arena. But the intention is to ensure that Andheri becomes a cleaner, more beautiful and safer place. We shall strive to ensure that all the government agencies responsible for the development of Andheri do their work properly."

Jain has already appointed more than 400 Andheri-based residents in an advisory panel that will be available for consultations to the news channel team. The panelists comprise citizens who hold posts in government departments, the municipal corporation, the police force, corporate entities, Rotary clubs, educational institutions, builders, NGOs, and in the legal profession, amongst others. Personalities from the media and entertainment field include Shravan Rathod (music duo Nadeem-Shravan fame).

During the launch function, Jain along with Professor Sinhal also felicitated students of Andheri who had come out with flying colours in the recently held SSC matriculation examinations.